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RCBC Bankard Services Corporation is seeking a Marketing / Product Management professional to accelerate card velocity and enhance portfolio profitability through omnibus usage campaigns. The role focuses on end-to-end campaign management, merchant partnerships, data-driven decision making, and cross-functional coordination to deliver compelling promotions and measurable business results.
Ideal candidates will have at least 3 years of relevant experience and demonstrate strong analytics,
Responsible for accelerating card velocity and enhancing portfolio profitability through comprehensive management of omnibus usage campaigns.
Campaign Management & Execution - Leads the full campaign lifecycle—from brief writing, P&L preparation and internal approvals to technical setup and post-launch monitoring.
Partner & Merchant Engagement - Negotiates with key merchant partners for co-marketing slots and develops sale or engagement events with partner merchants to promote and enhance customer engagement.
Data Analysis & Reporting - Monitors daily/weekly campaign performance against projections.
Stakeholder Coordination - Cascades campaign mechanics to relevant Departments to ensure a seamless customer experience.
Experience: At least 3 years of experience in Marketing or Product Management, specifically within Credit Cards, Payments, or Loyalty Programs
Education: Bachelor’s degree in Marketing, Business, or a related field
Campaign Expertise: Proven track record of managing large-scale “usage” or “rewards” campaigns with measurable results
Technical Skills: Comfortable working with data analytics (Excel/PowerPoint) to project campaign costs and outcomes
Soft Skills: Strong project management skills; ability to juggle multiple promos simultaneously; persuasive negotiation skills with external partners