Campaign Lead: Card & Rewards Growth

RCBC Bankard Services Corporation; Eastern Manila District; On-site; PHP 600,000 - 900,000; Full time

Job summary

RCBC Bankard Services Corporation is seeking a Marketing / Product Management professional to accelerate card velocity and enhance portfolio profitability through omnibus usage campaigns. The role focuses on end-to-end campaign management, merchant partnerships, data-driven decision making, and cross-functional coordination to deliver compelling promotions and measurable business results.

Ideal candidates will have at least 3 years of relevant experience and demonstrate strong analytics,

Qualifications

• At least 3 years of experience in Marketing or Product Management, specifically within Credit Cards, Payments, or Loyalty Programs.
• Bachelor’s degree in Marketing, Business, or a related field
• Proven track record of managing large-scale “usage” or “rewards” campaigns with measurable results
• Comfortable working with data analytics (Excel/PowerPoint) to project campaign costs and outcomes
• Strong project management skills; ability to juggle multiple promos simultaneously; persuasive negotiation skills with external partners

Responsibilities

• Campaign Management & Execution - Leads the full campaign lifecycle—from brief writing, P&L preparation and internal approvals to technical setup and post-launch monitoring.
• Partner & Merchant Engagement - Negotiates with key merchant partners for co-marketing slots and develops sale or engagement events with partner merchants to promote and enhance customer engagement.
• Data Analysis & Reporting - Monitors daily/weekly campaign performance against projections.
• Stakeholder Coordination - Cascades campaign mechanics to relevant Departments to ensure a seamless customer experience.

Skills

Campaign management

Partner engagement

Data analysis

Stakeholder coordination

Negotiation

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

RCBC Bankard Services Corporation is seeking a Marketing / Product Management professional to accelerate card velocity and enhance portfolio profitability through omnibus usage campaigns. The role focuses on end-to-end campaign management, merchant partnerships, data-driven decision making, and cross-functional coordination to deliver compelling promotions and measurable business results.

Ideal candidates will have at least 3 years of relevant experience and demonstrate strong analytics,