Integrated Media Planner: Campaign Strategy & Optimization

Publicis Groupe; Manila; On-site; PHP 502,200 - 725,400; Full time

Job summary

A major communications group in Metro Manila is seeking an Integrated Media Planner to develop and facilitate effective media campaigns. The role requires 4–5 years of experience in media planning, strong skills in traditional channels, and the ability to integrate digital strategies. Ideal candidates will possess a Bachelor's degree in Advertising or Marketing, excellent communication skills, and a collaborative demeanor. This position offers competitive benefits in a dynamic environment.

Qualifications

• 4–5 years of experience in integrated media planning and buying.
• Skilled in developing media strategies and analyzing campaign performance.
• Experience in traditional media channels with exposure to digital integration.

Responsibilities

• Develop and implement national and local traditional media campaigns.
• Work with Digital team to integrate digital objectives into media plans.
• Coordinate media planning development process day-to-day.

Skills

Strong background in traditional channels (TV, radio, print, OOH)

Proficient in media research and planning tools

Excellent communication skills

Highly organized and detail-oriented

Collaborative skills

Education

Bachelor’s degree in Advertising, Marketing, or related field

Job description

A major communications group in Metro Manila is seeking an Integrated Media Planner to develop and facilitate effective media campaigns. The role requires 4–5 years of experience in media planning, strong skills in traditional channels, and the ability to integrate digital strategies. Ideal candidates will possess a Bachelor's degree in Advertising or Marketing, excellent communication skills, and a collaborative demeanor. This position offers competitive benefits in a dynamic environment.