Integrated Media Planner: Campaign Strategy & Optimization

Publicis Groupe; Manila; On-site; PHP 500,000 - 700,000; Full time

Job summary

A leading global communications group seeks an Integrated Media Planner in Manila. The role involves planning and executing media campaigns across traditional and digital channels. Responsibilities include client relationship management, campaign performance analysis, and strategic coordination with buying teams. The ideal candidate should have a degree in Advertising or Marketing and 4–5 years of relevant experience, excellent communication skills, and proficiency in media planning tools.

Qualifications

• 4–5 years of experience in integrated media planning and buying.
• Strong background in traditional channels (TV, radio, print, OOH) with exposure to digital integration.
• Highly organized, detail-oriented, and collaborative.

Responsibilities

• Develop and implement traditional media campaigns across various platforms.
• Work with Digital team to integrate digital strategies into client media plans.
• Monitor media campaigns and report performance results to clients.
• Negotiate print/OOH rates and manage project coordination.

Skills

Media research

Communication skills

Client presentation

Collaboration

Campaign analysis

Education

Bachelor’s degree in Advertising, Marketing, or related field

Tools

Media planning tools

Job description

A leading global communications group seeks an Integrated Media Planner in Manila. The role involves planning and executing media campaigns across traditional and digital channels. Responsibilities include client relationship management, campaign performance analysis, and strategic coordination with buying teams. The ideal candidate should have a degree in Advertising or Marketing and 4–5 years of relevant experience, excellent communication skills, and proficiency in media planning tools.