Integrated Media Planner

Intersections Communications, Inc.; Metro Manila; Hybrid; PHP 420,000 - 780,000; Full time

Job summary

Intersections Communications, Inc. is a media agency based in Metro Manila seeking an Integrated Media Planner. The role involves developing and executing cross-channel media plans that align with client objectives and budgets, and preparing media recommendations and reports.

This is a full-time, hybrid position in Metro Manila with responsibilities across traditional and digital channels. The ideal candidate will have at least 2 years of offline media planning experience, strong analytical and

Qualifications

• Strong offline media planning and media strategy skills.
• Solid analytical skills to interpret data and optimize campaigns.
• Excellent communication for collaboration with clients, partners, and internal teams.
• Familiarity with new media platforms and tools to integrate digital channels.
• At least 2 years experience in Offline (ATL) media planning.

Responsibilities

• Develop and execute cross-channel media plans aligned with client objectives and budgets.
• Monitor campaign delivery and optimize placements for performance.
• Participate in client meetings, present media strategies, and refine planning processes.

Skills

Offline media planning

Media strategy

Analytical skills

Communication

New media platforms

Job description

Company Description

Intersections Communications, Inc. is a media agency built on the combination of deep industry experience and progressive thinking. Intersections focuses on reinventing the traditional agency model by prioritizing strategic client leadership and collaborative partnership.

Role Description

This is a full-time, hybrid Integrated Media Planner role based in Metro Manila. The Integrated Media Planner is responsible for developing and executing cross-channel media plans that align with client objectives and budgets. Daily activities include analyzing audience data, evaluating media performance, coordinating with internal teams and external partners, and preparing media recommendations and reports. The role involves integrating traditional and new media channels, monitoring campaign delivery, optimizing placements, and ensuring timely implementation of all media activities. The Integrated Media Planner also participates in client meetings, presents media strategies, and supports the ongoing refinement of planning processes.

Qualifications

• Candidates should possess strong Offline Media Planning and Media Strategy skills to design effective, integrated media campaigns.


• Candidates should possess solid Analytical Skills to interpret data, measure performance, and inform optimization decisions.


• Candidates should possess excellent Communication skills for clear collaboration with clients, media partners, and internal teams.


• Candidates should possess familiarity with New Media platforms and tools to integrate digital and emerging channels into media plans.


• At least 2 years experience in Offline (ATL) media planning.