Senior Integrated Media Strategist

Zenith USA; Manila; On-site; PHP 669,600 - 892,800; Full time

Job summary

A global media and advertising agency located in the Philippines is seeking a Senior Integrated Media Planner to manage traditional media campaigns while ensuring seamless integration with digital strategies. The ideal candidate will have 4–5 years of experience and a Bachelor's degree in Advertising or Marketing. Responsibilities include developing media plans, presenting to clients, and coordinating with various teams to ensure successful campaign execution. This position requires excellent communication skills and a strong understanding of both traditional and digital media landscapes.

Qualifications

• 4–5 years of experience in integrated media planning and buying.
• Strong background in traditional channels (TV, radio, print, OOH) with digital integration exposure.
• Skilled in developing media strategies and analyzing campaign performance.

Responsibilities

• Develop and implement national and local traditional media campaigns.
• Work with digital team to integrate objectives into client media plan.
• Organize day-to-day media planning development process.

Skills

Integrated media planning

Traditional media channels

Communication skills

Organizational skills

Education

Bachelor's degree in Advertising, Marketing, or related field

Tools

Media research and planning tools

Job description

A global media and advertising agency located in the Philippines is seeking a Senior Integrated Media Planner to manage traditional media campaigns while ensuring seamless integration with digital strategies. The ideal candidate will have 4–5 years of experience and a Bachelor's degree in Advertising or Marketing. Responsibilities include developing media plans, presenting to clients, and coordinating with various teams to ensure successful campaign execution. This position requires excellent communication skills and a strong understanding of both traditional and digital media landscapes.