Integrated Marketing Strategy Lead

Publicis Groupe; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Publicis Groupe in Makati seeks an experienced Media Planning Lead to drive integrated marketing communications across consumer insights, strategy, and campaign execution. You will coordinate with internal teams and external agencies to shape media content for diverse brands and collaborate on revenue growth through innovative digital solutions.

The role requires leading multiple projects under tight deadlines, with strong emphasis on cross-functional teamwork and client outcomes.

Qualifications

• Minimum 5 years of media planning experience in regional/global accounts.
• Familiar with timelines, processes, and needs of media implementation.
• Knowledgeable about new digital tactical planning approaches.
• Ability to work with teams, manage multiple projects, and meet deadlines.

Responsibilities

• Lead integrated marketing communications from consumer insight to campaign performance.
• Oversee multiple media touchpoints including TV, online, OOH, radio, digital, social, PR, influencers.
• Manage internal and external agency collaborations and cross-functional teams.
• Drive business development through Connections services and digital/content solutions.
• Foster collaboration and thought leadership across the group.
• Brand management or agency experience is preferred.

Skills

Media planning

Team leadership

Cross-functional collaboration

Digital advertising

Job description

Publicis Groupe in Makati seeks an experienced Media Planning Lead to drive integrated marketing communications across consumer insights, strategy, and campaign execution. You will coordinate with internal teams and external agencies to shape media content for diverse brands and collaborate on revenue growth through innovative digital solutions.

The role requires leading multiple projects under tight deadlines, with strong emphasis on cross-functional teamwork and client outcomes.