Instagram Brand Launch & Growth Manager

VA Masters; Mati; On-site; PHP 279,000 - 446,000; Full time

Job summary

VA Masters is seeking a creative Instagram Social Media Manager to build a brand-new account from scratch. You will craft a cohesive visual aesthetic, transform raw media into posts, stories, and reels, and develop a launch strategy that defines the brand voice.

You will plan, schedule, and publish content ahead of the calendar while maintaining high design standards. You will write engaging captions, engage with the community, and help grow the audience.

Qualifications

• Proven experience managing and growing Instagram accounts (posts, stories, and reels).
• Strong skills in photo and video editing using tools such as Canva, CapCut, or similar.
• Excellent eye for aesthetics, layout, color, and brand consistency.
• Experience with content scheduling tools.
• Strong caption writing and storytelling ability.
• Consistent in the quality of your work, observant of detail, and capable of managing your own time.
• Strong communication skills.

Responsibilities

• Develop and roll out a cohesive, eye-catching visual aesthetic for a newly created Instagram account
• Turn raw photos and videos into engaging Instagram posts, stories, and reels
• Create a launch strategy, including an introductory profile post and a first-post concept that sets the tone
• Plan, schedule, and publish content weekly, staying at least one week ahead of the content calendar
• Repurpose third-party and partner social media content into on-brand posts
• Publish time-sensitive updates and promotions quickly when requested
• Write captions and profile copy that match the brand's voice
• Support audience growth through community engagement and content recommendations
• Meet weekly to review the upcoming content plan and priorities
• Assist with a simple landing page or inquiry form as the role grows

Skills

Instagram growth

Photo editing

Video editing

Content scheduling

Captions & storytelling

Brand consistency

Communication skills

Tools

Canva

CapCut

Job description

VA Masters is seeking a creative Instagram Social Media Manager to build a brand-new account from scratch. You will craft a cohesive visual aesthetic, transform raw media into posts, stories, and reels, and develop a launch strategy that defines the brand voice.

You will plan, schedule, and publish content ahead of the calendar while maintaining high design standards. You will write engaging captions, engage with the community, and help grow the audience.