Instagram Brand Architect & Content Strategist

VA Masters; Kidapawan; On-site; PHP 223,000 - 402,000; Full time

Job summary

VA Masters seeks a creative Instagram Social Media Manager to build and launch a brand-new account from ground up. You will craft a cohesive visual aesthetic, turn raw media into posts, stories, and reels, and plan ahead with a proactive content calendar.

You will write brand-consistent captions, support audience growth, and coordinate with the owner on weekly content priorities. The role offers room to grow as the business expands.

Qualifications

• Proven experience managing and growing Instagram accounts (posts, stories, and reels).
• Strong skills in photo and video editing using Canva, CapCut, or similar.
• Excellent eye for aesthetics, layout, color, and brand consistency.
• Experience with content scheduling tools.
• Strong caption writing and storytelling ability.
• Dependable, detail-oriented, and able to work at own pace with minimal oversight.
• Strong communication skills.

Responsibilities

• Create and roll out a cohesive, eye-catching visual aesthetic for a newly created Instagram account.
• Turn raw photos and videos into engaging Instagram posts, stories, and reels.
• Build a launch strategy, including an introductory profile post and a first-post concept that sets the tone.
• Plan, schedule, and publish content weekly, staying at least one week ahead on the content calendar.
• Rework third-party and partner social media content into on-brand posts.
• Publish time-sensitive updates and promotions quickly when requested.
• Write captions and profile copy that match the brand's voice.
• Support audience growth through community engagement and content recommendations.
• Meet weekly to review the upcoming content plan and priorities.
• Help with a simple landing page or inquiry form as the role grows.

Skills

Instagram management

Photo/video editing

Aesthetic sense

Content scheduling

Caption writing

Attention to detail

Communication skills

Tools

Canva

CapCut

Job description

VA Masters seeks a creative Instagram Social Media Manager to build and launch a brand-new account from ground up. You will craft a cohesive visual aesthetic, turn raw media into posts, stories, and reels, and plan ahead with a proactive content calendar.

You will write brand-consistent captions, support audience growth, and coordinate with the owner on weekly content priorities. The role offers room to grow as the business expands.