Instagram Social Media Manager

VA Masters; Kidapawan; On-site; PHP 223,000 - 402,000; Full time

Job summary

VA Masters seeks a creative Instagram Social Media Manager to build and launch a brand-new account from ground up. You will craft a cohesive visual aesthetic, turn raw media into posts, stories, and reels, and plan ahead with a proactive content calendar.

You will write brand-consistent captions, support audience growth, and coordinate with the owner on weekly content priorities. The role offers room to grow as the business expands.

Qualifications

• Proven experience managing and growing Instagram accounts (posts, stories, and reels).
• Strong skills in photo and video editing using Canva, CapCut, or similar.
• Excellent eye for aesthetics, layout, color, and brand consistency.
• Experience with content scheduling tools.
• Strong caption writing and storytelling ability.
• Dependable, detail-oriented, and able to work at own pace with minimal oversight.
• Strong communication skills.

Responsibilities

• Create and roll out a cohesive, eye-catching visual aesthetic for a newly created Instagram account.
• Turn raw photos and videos into engaging Instagram posts, stories, and reels.
• Build a launch strategy, including an introductory profile post and a first-post concept that sets the tone.
• Plan, schedule, and publish content weekly, staying at least one week ahead on the content calendar.
• Rework third-party and partner social media content into on-brand posts.
• Publish time-sensitive updates and promotions quickly when requested.
• Write captions and profile copy that match the brand's voice.
• Support audience growth through community engagement and content recommendations.
• Meet weekly to review the upcoming content plan and priorities.
• Help with a simple landing page or inquiry form as the role grows.

Skills

Instagram management

Photo/video editing

Aesthetic sense

Content scheduling

Caption writing

Attention to detail

Communication skills

Tools

Canva

CapCut

Job description

Job Summary:

A brand-new Instagram account is a blank canvas, and a creative, detail-oriented Instagram Social Media Manager will paint it with a look and voice people remember. You will build and launch the presence from the ground up, developing a fresh, cohesive visual aesthetic and turning a large library of raw photos and videos into polished posts, stories, and reels. A self-starter with a strong eye for design and storytelling, who can also keep content planned and scheduled ahead of time, is the ideal candidate.

Key Responsibilities:

• Create and roll out a cohesive, eye-catching visual aesthetic for a newly created Instagram account
• Turn raw photos and videos into engaging Instagram posts, stories, and reels
• Build a launch strategy, including an introductory profile post and a first-post concept that sets the tone
• Plan, schedule, and publish content weekly, staying at least one week ahead on the content calendar
• Rework third-party and partner social media content into on-brand posts
• Publish time-sensitive updates and promotions quickly when requested
• Write captions and profile copy that match the brand's voice
• Support audience growth through community engagement and content recommendations
• Meet weekly to review the upcoming content plan and priorities
• Help with a simple landing page or inquiry form as the role grows

Mandatory Skills:

• Proven experience managing and growing Instagram accounts (posts, stories, and reels)
• Strong skills in photo and video editing using tools such as Canva, CapCut, or similar
• Excellent eye for aesthetics, layout, color, and brand consistency
• Experience with content scheduling tools
• Strong caption writing and storytelling ability
• Dependable at following through, meticulous with the details, and comfortable setting your own pace without close oversight
• Strong communication skills

Preferred Skills:

• Experience creating travel or lifestyle content
• Basic landing page or form-building experience (e.g., Canva, Carrd, Wix, or similar)
• Basic logo or branding design skills
• Familiarity with Instagram analytics and growth strategies
• Experience with general administrative tasks such as invoicing
• Able to keep several projects moving side by side, checking in regularly so nothing stalls

Why Join Us:

Here is a great opportunity to shape a brand's look and voice from the very beginning and watch your creative work go live. You will work directly with a supportive, easygoing owner who values your ideas. There is also room for the role to grow as the business expands.