Insights Executive: Market Research & Analytics Lead

Omnicom Media; Taguig; On-site; PHP 350,000 - 550,000; Full time

Job summary

Omnicom Media Group is seeking a Research Executive to collect market data and work with APAC client teams on insightful reports. You will run analyses using UM tools and contribute to strategy through consumer, business, and media insights.

The role requires a statistics/ research background, 2+ years of experience, and proficiency with SPSS, Tableau, and scripting. A calm, data-driven mindset and strong communication are essential.

Qualifications

• Bachelor's degree in Statistics, Communication Research, or related field.
• At least 2 years of market research experience preferred.
• Background in BHT, Ad-Testing or ad hoc custom research studies.
• Experience with data interrogation, interpretation, analysis and questionnaire design.
• Proficiency with SPSS and survey tools; coding or scripting is a plus.
• Ability to run data from 3rd party tools and UM tools.

Responsibilities

• Collect data from local markets and coordinate with regional and hub teams for data automation projects.
• Run and analyze data from the full suite of industry and proprietary UM tools to support regional strategy requirements or new business.
• Provide consumer, business, and media insights to strategy teams.
• Analyze modelling results and translate them into clear business and planning tasks.
• Collect and analyze data for multi-market learnings, trends decks, and thought leadership pieces.
• Maintain insight reports with APAC client teams using in-house and syndicated data.
• Involvement in questionnaire development, data review, analysis and presentation as needed.

Skills

Data interpretation

Market research

Statistical analysis

Data visualization

Project management

Communication skills

Education

Bachelor's degree in Statistics/Communication Research or related field

Tools

SPSS

Survey Monkey

Tableau

RScript

Python

APIs

Job description

Omnicom Media Group is seeking a Research Executive to collect market data and work with APAC client teams on insightful reports. You will run analyses using UM tools and contribute to strategy through consumer, business, and media insights.

The role requires a statistics/ research background, 2+ years of experience, and proficiency with SPSS, Tableau, and scripting. A calm, data-driven mindset and strong communication are essential.