Influencer Strategy Architect

DigiXpressions Media Pvt. Ltd.; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

DigiXpressions Media Pvt. Ltd. is seeking an influencer marketing lead to act as the primary coordinator between brands, internal delivery teams, and stakeholders.

You will understand brand objectives, target audience, and campaign requirements to develop customized influencer strategies aligned with client goals. You will present recommendations to clients, identify upsell opportunities, build relationships, and ensure strategies are executed on time.

Responsibilities

• Act as the primary point of coordination between brands, internal delivery teams, and relevant stakeholders.
• Understand brand objectives, target audience, campaign requirements, and business challenges.
• Develop customized influencer marketing strategies and solutions aligned with client objectives and campaign goals.
• Present strategic recommendations and influencer solutions to clients in a clear and compelling manner.
• Identify upselling and cross-selling opportunities across influencer marketing solutions and services.
• Build and maintain strong, long-term relationships with brands and key client stakeholders.
• Coordinate with the delivery team to ensure strategies are executed effectively and within agreed timelines.
• Brief the delivery team accurately on client requirements, expectations, budgets, and campaign objectives.
• Monitor campaign progress and proactively address client concerns or execution challenges.
• Track campaign performance and use insights to recommend optimizations and future strategies.
• Stay updated with influencer trends, creator ecosystems, platform developments, and emerging opportunities.
• Contribute to pitches, proposals, campaign presentations, and strategic recommendations for new and existing clients.

Job description

DigiXpressions Media Pvt. Ltd. is seeking an influencer marketing lead to act as the primary coordinator between brands, internal delivery teams, and stakeholders.

You will understand brand objectives, target audience, and campaign requirements to develop customized influencer strategies aligned with client goals. You will present recommendations to clients, identify upsell opportunities, build relationships, and ensure strategies are executed on time.