Influencer & Community Growth Lead

GoTyme PH (Philippines); Quezon City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

GoTyme PH (Philippines) seeks an Influencer and Community Engagement Lead to own the influencer strategy across nano to mega talent in lifestyle, tech, family, food & beverage, fashion, and beauty. You will build relationships, brief campaigns, and measure impact to move brand goals.

Lead budgeting, annual strategy, and cross-functional collaboration with marketing and product teams. A Bachelor's degree and 3–5 years in influencer marketing are required, with fintech/tech exposure preferred.

Qualifications

• Bachelor’s degree required; Marketing/Communications or related field preferred.
• 3–5 years of influencer/KOL marketing, social media, or talent management experience, preferably fintech/tech/consumer B2C.
• Experience with product seeding, content briefing, and campaign performance analysis.
• Experience managing budgets and building annual strategic plans.
• Strong project management skills and experience working with external agencies.

Responsibilities

• Own influencer and community strategy from identification through measurement across nano, micro, and mega influencers.
• Develop briefs for different content formats and campaign needs.
• Select influencers, assess reach and alignment, and measure effectiveness.
• Build and maintain relationships with influencers and talent across categories.
• Plan and execute influencer campaigns end-to-end, including coordinating with agencies and analytics dashboards.
• Manage budget allocation and annual influencer strategy aligned with KPIs.

Skills

Influencer marketing

Social media

Talent management

Budget management

Project management

Campaign analysis

Content briefing

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Analytics dashboards

Job description

GoTyme PH (Philippines) seeks an Influencer and Community Engagement Lead to own the influencer strategy across nano to mega talent in lifestyle, tech, family, food & beverage, fashion, and beauty. You will build relationships, brief campaigns, and measure impact to move brand goals.

Lead budgeting, annual strategy, and cross-functional collaboration with marketing and product teams. A Bachelor's degree and 3–5 years in influencer marketing are required, with fintech/tech exposure preferred.