Influencer & Community Growth Lead

GoTyme Bank; Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme Bank in the Philippines is seeking an Influencer and Community Engagement Lead to own the influencer and community strategy across lifestyle, tech, family, food & beverage, fashion, and beauty categories. You will manage nano to mega influencers, build relationships, brief campaigns, and measure impact to move the brand forward.

Lead annual influencer strategy and budget, plan campaigns across always-on and launches, collaborate with marketing, product, and agencies, and mitigate

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of influencer/KOL marketing, social media, or talent management, preferably in fintech, tech, or consumer B2C.
• Experience managing a mix of influencer tiers (nano to mega), with exposure to celebrity talent management a plus.
• Proven experience with product seeding, content briefing, and campaign performance analysis.
• Experience managing budgets and building annual strategic plans.
• Strong project management skills and experience working with external agencies.

Responsibilities

• Own influencer and community strategy across multiple categories (lifestyle, tech, family, food & beverage, fashion, beauty).
• Build and maintain relationships with influencers; brief and measure campaigns to move the brand forward.
• Plan and manage annual influencer budget and strategy for campaigns including launches and always-on activity.
• Evaluate reach, engagement, and impressions to improve influencer selection and effectiveness.
• Coordinate with agencies and internal teams to execute influencer campaigns end-to-end.

Skills

Influencer marketing

Social media strategy

Campaign analysis

Budget management

Project management

Content briefing

Relationship management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

GoTyme Bank in the Philippines is seeking an Influencer and Community Engagement Lead to own the influencer and community strategy across lifestyle, tech, family, food & beverage, fashion, and beauty categories. You will manage nano to mega influencers, build relationships, brief campaigns, and measure impact to move the brand forward.

Lead annual influencer strategy and budget, plan campaigns across always-on and launches, collaborate with marketing, product, and agencies, and mitigate