KOL & Community Engagement Lead

GoTyme Bank; Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme Bank in the Philippines is seeking an Influencer and Community Engagement Lead to own the influencer and community strategy across lifestyle, tech, family, food & beverage, fashion, and beauty categories. You will manage nano to mega influencers, build relationships, brief campaigns, and measure impact to move the brand forward.

Lead annual influencer strategy and budget, plan campaigns across always-on and launches, collaborate with marketing, product, and agencies, and mitigate

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of influencer/KOL marketing, social media, or talent management, preferably in fintech, tech, or consumer B2C.
• Experience managing a mix of influencer tiers (nano to mega), with exposure to celebrity talent management a plus.
• Proven experience with product seeding, content briefing, and campaign performance analysis.
• Experience managing budgets and building annual strategic plans.
• Strong project management skills and experience working with external agencies.

Responsibilities

• Own influencer and community strategy across multiple categories (lifestyle, tech, family, food & beverage, fashion, beauty).
• Build and maintain relationships with influencers; brief and measure campaigns to move the brand forward.
• Plan and manage annual influencer budget and strategy for campaigns including launches and always-on activity.
• Evaluate reach, engagement, and impressions to improve influencer selection and effectiveness.
• Coordinate with agencies and internal teams to execute influencer campaigns end-to-end.

Skills

Influencer marketing

Social media strategy

Campaign analysis

Budget management

Project management

Content briefing

Relationship management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About The Role

The Influencer and Community Engagement Lead owns GoTyme Bank's influencer and community strategy: from understanding who the taste-makers and taste-followers are, to building and maintaining relationships with them, to making sure every influencer engagement is chosen, briefed, and measured in a way that actually moves the brand forward. This role manages a talent mix spanning nano, micro, and mega influencers (eventually celebrities) as well as everyday individuals and communities, across categories like lifestyle, tech, family, food & beverage, fashion, and beauty. The KOL Lead also owns the annual influencer strategy, budget allocation, and execution to scale across GoTyme Bank's always on and launch campaigns.

Influencer & Community Landscape

• Maintain a strong, current understanding of key influencers and communities — who the taste-makers are, who the taste-followers are, and how each group communicates and uses their platform.
• Build and maintain the right connections, and know how to reach out to them effectively.
• Stay current on social media trends and how people communicate across platforms.

Content Briefing & Campaign Support

• Develop different types of briefs suited to different content formats and campaign needs.
• Understand how influencers contribute to a campaign's overall content strategy and integrate them effectively.

Influencer Selection & Effectiveness

• Choose influencers that are the right fit for the brand and the campaign — assessing reach, follower alignment with GoTyme's target audience, and content quality.
• Analyze engagement, impressions, and reach data to judge effectiveness, and use that data to keep improving selection.
• Bring creativity to how GoTyme Bank engages with influencers, beyond standard sponsored posts.

Relationship & Talent Management

• Build long-term relationships with influencers rather than one-off transactions.
• Manage a mix of nano, micro, and mega influencers, with a growing need to manage celebrity talent as the brand scales.
• Also manage everyday individuals and communities, not just professional influencers.

Community & Category Coverage

• Maintain a solid understanding of the different communities GoTyme needs to reach across categories — lifestyle, tech, family, food & beverage, fashion, beauty, and others as the brand expands.
• Know how to tailor influencer approach to each category and cohort.

Reputation & Risk Management

• Stay aware of issues involving specific influencers and how public sentiment toward them could affect GoTyme Bank's brand reputation.
• Flag and manage risk proactively before it becomes a brand issue.

Project & Agency Management

• Project-manage influencer campaigns end-to-end, including working with external agencies and analytics dashboards where needed.
• Plan and execute product seeding — developing the concept and deciding the right timing for each KOL seeding initiative.

Budget & Annual Strategy

• Own budget allocation for influencer initiatives throughout the year.
• Build the overall annual influencer strategy aligned with team objectives and KPIs.
• Choose the right talent mix to elevate the brand while staying within budget.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 3-5 years of experience in influencer/KOL marketing, social media, or talent management, preferably in fintech, tech, or consumer B2C.
• Experience managing a mix of influencer tiers (nano to mega), with exposure to celebrity talent management a plus.
• Proven experience with product seeding, content briefing, and campaign performance analysis.
• Experience managing budgets and building annual strategic plans.
• Strong project management skills and experience working with external agencies.