Influencer & Community Growth Lead

Gotyme Ph; Philippines; In loco; PHP 900.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Gotyme Ph is seeking an experienced KOL & Community Engagement Lead to own influencer and community strategy, from identifying taste-makers to managing long-term relationships and measurable campaigns. You will oversee nano to mega influencers, across lifestyle, tech, and fintech realms, to drive brand impact and growth in the Philippines.

The role requires a background in influencer marketing, strong project management, and budget planning, with a hands-on approach to seeding, briefs, and

Competenze

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of experience in influencer/KOL marketing, social media, or talent management.
• Experience managing a mix of nano to mega influencers, including celeb talent a plus.
• Proven experience with product seeding, content briefing, and campaign performance analysis.
• Experience managing budgets and building annual strategic plans.
• Strong project management skills and experience with external agencies.

Mansioni

• Maintain up-to-date understanding of influencers and communities across target categories.
• Build and manage connections with influencers and talent.
• Develop briefs for different content formats and campaigns.
• Select influencers by reach, alignment, and content quality; measure outcomes to improve selection.
• Manage long-term relationships with influencers and talent, from nano to celebrity levels.
• Oversee campaigns end-to-end, including agency collaboration and dashboards.
• Own budget allocation for influencer initiatives and annual strategy.

Conoscenze

Influencer marketing

Social media

Project management

Budget management

Stakeholder management

Formazione

Bachelor's degree in Marketing/Communications

Descrizione del lavoro

Gotyme Ph is seeking an experienced KOL & Community Engagement Lead to own influencer and community strategy, from identifying taste-makers to managing long-term relationships and measurable campaigns. You will oversee nano to mega influencers, across lifestyle, tech, and fintech realms, to drive brand impact and growth in the Philippines.

The role requires a background in influencer marketing, strong project management, and budget planning, with a hands-on approach to seeding, briefs, and