Brand Communications & KOL Partnerships Lead

Procter & Gamble; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Procter & Gamble in Manila seeks a commercially minded Brand Communications & KOL Partnerships Manager to lead influencer, creator, celebrity, and PR talent ecosystems end-to-end. You will sit at the intersection of Category, Communications and Purchasing, shaping strategy, governance, and brand reputation while driving growth.

You will own the KOL strategy, manage relationships with talent and agencies, negotiate terms, ensure compliance, and partner across functions to maximize ROI and

Qualifications

• Experience leading influencer and talent partnerships with measurable business impact.
• Strong negotiation and stakeholder management skills.
• Ability to align brand objectives with governance and compliance.
• Proven ability to build creator ecosystems and manage risk.

Responsibilities

• Own end-to-end KOL and talent lifecycle from identification to measurement.
• Lead negotiations on talent agreements, content rights, and terms.
• Partner with Communications, Category, and Purchasing to ensure governance and efficiency.
• Define success metrics and performance frameworks for influencer programs.

Skills

KOL partnerships

Influencer marketing

Brand communications

Negotiation

Relationship management

Cross-functional leadership

Strategy development

Job description

Procter & Gamble in Manila seeks a commercially minded Brand Communications & KOL Partnerships Manager to lead influencer, creator, celebrity, and PR talent ecosystems end-to-end. You will sit at the intersection of Category, Communications and Purchasing, shaping strategy, governance, and brand reputation while driving growth.

You will own the KOL strategy, manage relationships with talent and agencies, negotiate terms, ensure compliance, and partner across functions to maximize ROI and