Immunoassay Product Manager: Growth & Strategy

bioMérieux

Taguig

On-site

PHP 1,800,000 - 3,000,000

Full time

10 days ago

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Job summary

bioMérieux, a world leader in in vitro diagnostics, seeks a Product Manager – Immunoassay to lead the marketing strategy and commercial performance of the Immunoassay franchise. You will translate customer and market insights into value propositions and actionable marketing plans, coordinating with Sales, Applications Specialists, and Field Service Engineers.

Key responsibilities include strategic planning, market intelligence, pricing, training, forecasting, and brand engagement to drive

Qualifications

Bachelor’s degree in Life Sciences or related field.
Minimum 8 years in IVD with at least 3 years in Immunoassay product management.
Experience engaging clinicians, laboratory professionals, healthcare stakeholders, and KOLs.
Experience collaborating with distributors, Sales, Applications Specialists, and Field Service Engineers.

Responsibilities

Develop and implement strategic long-range and annual business plans.
Monitor performance to achieve revenue, profitability, market share, and installed-base objectives.
Develop market intelligence on customer insights, trends, competition, pricing, and growth opportunities.
Develop and execute Marketing Action Plans to drive market development and customer adoption.
Drive installed-base utilization and revenue growth with Sales, Applications Specialists, and Field Service Engineers.
Develop pricing, positioning, and promotional strategies and support business cases.
Create and deliver product training and sales enablement programs.
Maintain forecast accuracy (>90%) and monitor demand trends with Sales and Supply Chain.
Strengthen brand engagement and support customer workshops, congresses, and product launches.