TikTok Beauty Content Creative Lead (Remote)

TTUKoffer; Manila; Remote; PHP 900,000 - 1,200,000; Full time

Job summary

A vibrant beauty brand is seeking a TikTok Social Media Creative Lead to oversee creative direction and content strategy for TikTok and Instagram. This position emphasizes creative leadership focused on TikTok storytelling, team management, and growth through data-driven optimization. Candidates should have a solid background in creating viral beauty content and an understanding of the preferences of Philippine teens. This role will initially be remote and transition to onsite work in CBD Manila once the office is established. Competitive compensation will be aligned with experience.

Qualifications

• Beauty content creative experience is required.
• Minimum 2+ years of social media creative experience.
• Proven TikTok viral content cases in the beauty category strongly preferred.

Responsibilities

• Lead social media content creation with a strong focus on TikTok video creative planning.
• Develop a TikTok-first content strategy aligned with local teen culture.
• Manage the social media creative team and supervise production timelines.
• Analyze content performance data and optimize creative direction.
• Work closely with the influencer business team on collaborations.

Skills

Proficient in English

Understanding of Philippine teen culture

Strong creative thinking

Good aesthetic judgment

Data-driven creative optimization

Job description

A vibrant beauty brand is seeking a TikTok Social Media Creative Lead to oversee creative direction and content strategy for TikTok and Instagram. This position emphasizes creative leadership focused on TikTok storytelling, team management, and growth through data-driven optimization. Candidates should have a solid background in creating viral beauty content and an understanding of the preferences of Philippine teens. This role will initially be remote and transition to onsite work in CBD Manila once the office is established. Competitive compensation will be aligned with experience.