Head of Performance Marketing | Hybrid, Growth & Leadership

Michael Page International Recruitment (Philippines) Inc; Makati; Hybrid; PHP 2,500,000 - 5,000,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexibility and hybrid set up

Opportunities for career growth and/or

Job summary

Michael Page International Recruitment (Philippines) Inc is seeking a Senior Performance Marketing Leader to drive growth across digital channels. You will shape strategy, manage large budgets, and partner with Product, CRM, Brand, and Sales to optimize campaigns.

The role demands 8+ years in digital marketing, leadership experience, and advanced analytics with GA/Looker/Tableau. A hybrid work setup and competitive benefits are offered.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital or performance marketing, with leadership exposure.
• Proven track record of managing significant digital marketing budgets.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok and analytics platforms.
• Experience with web analytics and reporting tools (GA, Looker Studio, Tableau).
• Deep understanding of CRO, attribution, and customer acquisition/retention.

Responsibilities

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi-channel campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other channels.
• Manage marketing budgets, forecasts, and media investments to maximize ROAS and LTV.
• Establish and monitor KPIs, providing actionable insights to senior leadership.
• Drive optimization across acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign impact.
• Collaborate with Product, CRM, Brand, Sales, Data Analytics to drive growth.
• Identify and test new channels, technologies, and opportunities.

Skills

Google Ads

Meta

LinkedIn

TikTok

Programmatic Advertising

Marketing Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Looker Studio

Tableau

Job description

Michael Page International Recruitment (Philippines) Inc is seeking a Senior Performance Marketing Leader to drive growth across digital channels. You will shape strategy, manage large budgets, and partner with Product, CRM, Brand, and Sales to optimize campaigns.

The role demands 8+ years in digital marketing, leadership experience, and advanced analytics with GA/Looker/Tableau. A hybrid work setup and competitive benefits are offered.