Head of Marketing, Cross-Border Payments & Growth

Coins; Manila; On-site; PHP 3,600,000 - 6,000,000; Full time

Job summary

Coins is seeking a Head of Marketing to own the cross-border payments marketing strategy across B2B and B2C segments. You will lead a team, set the brand direction, drive demand, and collaborate with Sales, Product, BD and Compliance to turn marketing into revenue.

You will define go-to-market plans for new corridors and products, manage performance marketing, CRM, analytics, and budget across APAC markets. Fluency in English is required; Mandarin and Filipino are a plus.

Qualifications

• 8+ years of marketing experience, including 4+ years in a leadership role.
• Proven track record of growing B2B and B2C businesses with pipeline, acquisition and revenue results.
• Strong understanding of cross-border payments landscape, FX, remittance corridors and regulatory environment.
• Hands-on experience with performance marketing, CRM/marketing automation and analytics tools.
• Experience marketing across APAC markets; familiarity with Southeast Asia is a plus.

Responsibilities

• Define and run the marketing strategy for cross-border payments, aligned with targets for TPV, revenue and customer acquisition.
• Build brand positioning and messaging that differentiates from banks, remittance companies and fintechs.
• Develop go-to-market plans for new corridors, products and market launches.
• Own full funnel marketing: awareness to activation to retention across B2B and B2C, via multi-channel campaigns.
• Set KPIs and dashboards and manage the marketing budget across channels and markets.

Skills

Strategy & Branding

Growth & Demand Gen

Product Marketing

Data & Analytics

Leadership

Cross-border payments knowledge

Stakeholder management

Campaign management

Tools

HubSpot

Braze

Salesforce

Google Analytics

Job description

Coins is seeking a Head of Marketing to own the cross-border payments marketing strategy across B2B and B2C segments. You will lead a team, set the brand direction, drive demand, and collaborate with Sales, Product, BD and Compliance to turn marketing into revenue.

You will define go-to-market plans for new corridors and products, manage performance marketing, CRM, analytics, and budget across APAC markets. Fluency in English is required; Mandarin and Filipino are a plus.