Head of Marketing

Private Advertiser; Metro Manila; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

Private Advertiser in Metro Manila seeks a seasoned Head of Marketing to lead strategy, operations, and delivery for a multi-client portfolio. You will oversee a virtual team across paid ads, content, design, and strategy, ensuring campaigns align with client objectives and brand standards.

You will manage performance, KPIs, and accountability, while championing both client brands and the agency's own positioning. Strong leadership is essential in a remote-enabled, fast-paced agency environment.

Qualifications

• Senior marketer with agency or multi-client experience.
• Proven track record leading remote or virtual teams.
• Experience overseeing multiple client accounts and campaigns.
• Strong operational, organisational, and decision-making skills.
• Experience with Australian clients is a plus.

Responsibilities

• Lead virtual marketing team across paid ads, email, content, design, and strategy.
• Oversee daily agency operations, workflows, and delivery.
• Ensure client campaigns align with strategy and brand standards.
• Protect and elevate client brands and the agency's own brand.
• Drive performance, accountability, and alignment across the agency.
• Monitor KPIs and reporting to demonstrate value.

Skills

Leadership

Remote leadership

Project management

Strategic thinking

Communication

Stakeholder mgmt

Decision making

Ownership

Education

Experience in senior leadership roles

Tools

Monday

Trello

Asana

CRM systems

Reporting dashboards

Marketing platforms

Job description

We are looking for an experienced Head of Marketing to lead the strategy, operations, and delivery of our marketing agency. This role is responsible for overseeing the virtual marketing team, ensuring client work is executed to a high standard, and making sure strategy, execution, and brand alignment come together across all accounts.

This is a senior leadership role for someone who understands how agencies operate day to day. You will own delivery, performance, and alignment across people, processes, and clients, ensuring campaigns are executed properly, KPIs are met, and the team is clear, supported, and accountable.

Role Overview

The Head of Marketing (Agency Operations & Delivery) is responsible for:

• Leading the virtual marketing team across multiple functions
• Overseeing daily agency operations, workflows, and delivery
• Ensuring client campaigns are executed according to strategy and brand standards
• Protecting and elevating both client brands and the agency's own brand
• Driving performance, accountability, and alignment across the agency

Key Responsibilities

Agency Operations & Delivery Oversight

• Oversee daily agency operations, ensuring all client deliverables are prioritised, tracked, and delivered on time
• Monitor workflows, task allocation, and capacity across the virtual team
• Ensure campaigns are executed in line with approved strategies, timelines, and scope
• Identify delivery risks early and step in to resolve bottlenecks or performance issues

Team Leadership & Management

• Lead, manage, and support the virtual marketing team across paid ads, email, content, design, and strategy
• Set clear expectations around output, quality, timelines, and accountability
• Ensure the team is aligned on priorities, client objectives, and agency standards
• Provide direction, feedback, and performance management to maintain high delivery standards

Strategy & Campaign Alignment

• Oversee marketing strategy across all clients to ensure consistency, clarity, and alignment with business goals
• Ensure strategies are translated into executable plans and followed through in delivery
• Act as a quality checkpoint across messaging, campaigns, and execution
• Ensure KPIs are clearly defined, tracked, and actively managed

Client Management & Accountability

• Maintain oversight of client relationships to ensure expectations are met and managed
• Support account managers in resolving client concerns, scope issues, or performance challenges
• Step in on key accounts where senior leadership or strategic direction is required
• Ensure reporting and communication clearly demonstrate value and outcomes

Brand Management & Standards

• Protect and enforce brand standards across all client work and internal materials
• Ensure messaging, tone, and visual execution align with each client's brand guidelines
• Oversee the agency's own brand positioning and marketing output
• Maintain consistency across channels, platforms, and touchpoints

Performance, KPIs & Reporting

• Ensure every client and campaign has clear KPIs and success measures
• Monitor performance across teams and channels, identifying gaps and opportunities
• Hold the team accountable to outcomes, not just activity
• Use data and insights to guide decision-making and improvements

Process, Systems & Continuous Improvement

• Improve internal processes, workflows, and systems to support scalable delivery
• Implement and maintain tools for task management, reporting, and collaboration
• Create documentation, templates, and standards to support consistency
• Identify opportunities to increase efficiency and reduce friction across the agency

Required Experience & Background

• Senior experience in a marketing agency or multi-client environment
• Strong understanding of digital marketing execution, not just strategy
• Proven experience leading remote or virtual teams
• Experience overseeing multiple client accounts, campaigns, and deliverables simultaneously
• Strong operational, organisational, and decision-making skills
• Experience working with Australian clients is a plus (including familiarity with local audiences, expectations, and market conditions)

Skills & Attributes

• Confident leader who can align, motivate, and hold teams accountable
• Highly organised, structured, and process-driven
• Strategic thinker with a strong bias toward execution
• Clear communicator with strong stakeholder and client management skills
• Calm under pressure and comfortable making decisions
• Strong sense of ownership and accountability

Tools & Working Style

• Comfortable working with project management tools such as, Monday, Trello, Asana or similar
• Familiar with CRM systems, reporting dashboards, and marketing platforms
• Confident managing KPIs, workflows, and delivery across distributed teams