Head of Marketing

Dragon Edge Group; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Best Place to Work (Philippines & APAC

Ownership and influence

Award-winning culture

Job summary

Dragon Edge Group in the Philippines seeks a Marketing Manager to drive profitable growth across multiple brands. You will lead brand strategy, translate insights into growth platforms, and ensure product-market fit with measurable impact.

You bring 7+ years in brand/marketing, strong cross-functional leadership, and a track record of launching successful campaigns in FMCG. This role rewards innovation, data-driven decision making, and ownership of strategic brand initiatives in a fast-paced,

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 7+ years of brand/marketing experience, with leadership or managerial exposure.
• Strong background in brand management, performance marketing, and innovation.
• Proven success in launching products and campaigns that drive revenue and penetration.
• Experience managing multi-brand portfolios in an FMCG environment.
• Strong cross-functional leadership and collaboration skills.
• Highly agile, forward-thinking, and proficient in AI and modern marketing platforms.
• Strategic, analytical, creative—and deeply execution-oriented.

Responsibilities

• Drive marketing profitability by achieving contribution margin targets.
• Build and retain a high-performing marketing organization, with at least 80% A-Players.
• Drive brand growth through innovation, delivering: At least 6 product innovations per year; At least 3 marketing innovations per year.
• Translate consumer, shopper, and market insights into clear brand and growth strategies.
• Lead brand positioning, go-to-market execution, and innovation commercialization.
• Work cross-functionally with Sales, Supply Chain, Finance, and R&D to align priorities and investments.
• Steward long-term brand equity through disciplined, responsible, and insight-led decision-making.
• Leverage AI and modern marketing tools to improve speed, effectiveness, and impact.

Skills

Brand management

Performance marketing

Innovation

Cross-functional leadership

AI proficiency

Data-driven

Strategic thinking

Execution-oriented

People-centric

Education

Bachelor’s degree in Marketing

Master’s degree (plus)

Job description

Build the Brands. Ignite Innovation. Drive Profitable Growth!

Dragon Edge Group (DEG) makers of Beach Hut Sunscreen, Cycles & Cradle, Bite Block, and More Game-Changing Brands | Proudly Recognized as Back-to-Back Best Place to Work Awardee in the Philippines and Asia Pacific

Are you a strategic, insight-driven marketing leader who thinks like a business owner and thrives at the intersection of brand, growth, and innovation? We are looking for a Marketing Manager to drive profitable, sustainable brand growth and build brands designed to endure.

This is role where creativity meets commercial discipline. You will lead multi-brand strategies, turn consumer and market insights into scalable growth platforms, and ensure innovation translates into strong product-market fit and measurable business impact.

If you’re an innovative, data-savvy, and people-centric marketing leader, this role is for you

What You’ll Do

• Drive marketing profitability by achieving contribution margin targets
• Build and retain a high-performing marketing organization, with at least 80% A-Players
• Drive brand growth through innovation, delivering: At least 6 product innovations per year; At least 3 marketing innovations per year
• Translate consumer, shopper, and market insights into clear brand and growth strategies
• Lead brand positioning, go-to-market execution, and innovation commercialization
• Work cross-functionally with Sales, Supply Chain, Finance, and R&D to align priorities and investments
• Steward long-term brand equity through disciplined, responsible, and insight-led decision-making
• Leverage AI and modern marketing tools to improve speed, effectiveness, and impact
• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree is a plus)
• 7+ years of brand/marketing experience, with leadership or managerial exposure
• Strong background in brand management, performance marketing, and innovation
• Proven success in launching products and campaigns that drive revenue and penetration
• Experience managing multi-brand portfolios in an FMCG environment
• Strong cross-functional leadership and collaboration skills
• Highly agile, forward-thinking, and proficient in AI and modern marketing platforms
• Strategic, analytical, creative—and deeply execution-oriented

Why Join DEG?

• Best Place to Work - Back-to-back certified in the Philippines & APAC
• Shape iconic Filipino FMCG brands with real ownership and influence
• Work in a high-performance, innovation-driven culture
• Lead brands built for today- and designed for long-term relevance
• Play a critical role in our mission: 100 million DEG products by 2031

Ready to build brands that grow, innovate, and endure?

Build with insight. Lead with innovation. Grow with purpose- only at DEG.