Head of Landing Pages & CRO for DTC Brand (Remote)

Paired; Philippines; Remote; PHP 600.000 - 1.000.000; Vollzeit

Benefits dieser Stelle

Work from Anywhere

Competitive Salary

Flexible Hours

Zusammenfassung

Paired is seeking a data-driven Landing Page & Funnel Optimization Manager to own the landing page ecosystem for a fast-growing DTC supplement brand. This remote role collaborates with media buyers, copywriters, and the ad team to drive conversions and unlock growth.

You will manage and optimize the landing page system for Meta traffic, develop new systems for native channels, and lead CRO initiatives to improve ROAS while scaling campaigns.

Qualifikationen

• Extensive experience in landing page optimization and management.
• Strong CRO and direct response marketing skills.
• Experience with DTC brands; supplements experience is a plus.
• Familiarity with native advertising platforms.
• Strong copywriting instincts and data-driven mindset.
• Ability to own projects end-to-end with minimal oversight.
• Fast-moving, execution-focused operator.
• Data-driven decision maker with ownership mindset.
• No creative ego—focus on performance and results.
• DACH market experience is a plus.

Aufgaben

• Manage and optimize the existing landing page system for Meta traffic.
• Develop and launch new landing page systems for native advertising channels.
• Collaborate with copywriters to create high-converting landing page content.
• Run Gladiator LP competition system end-to-end: cycles, winners, learnings, improvements.
• Act as the single point of contact between landing page production, media buying, and ad teams.
• Continuously analyze performance data and implement CRO improvements.
• Test new funnels, formats, and conversion strategies to improve ROAS.

Kenntnisse

Landing page optimization

CRO

Direct response marketing

Tools

Native advertising

Landing pages systems

Jobbeschreibung

Paired is seeking a data-driven Landing Page & Funnel Optimization Manager to own the landing page ecosystem for a fast-growing DTC supplement brand. This remote role collaborates with media buyers, copywriters, and the ad team to drive conversions and unlock growth.

You will manage and optimize the landing page system for Meta traffic, develop new systems for native channels, and lead CRO initiatives to improve ROAS while scaling campaigns.