Head of Content

Global Finance Teams; Makati; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Global Finance Teams in Makati, Philippines seeks a strategic Head of Content to build and lead the organisation's content function, owning content strategy across traditional search, social channels and AI-driven discovery platforms.

You will shape how content builds brand credibility, generates demand, and improves online discovery, while managing a team of writers and freelancers and collaborating with SEO, growth and design colleagues.

Qualifications

• Significant content marketing or editorial experience.
• Demonstrated experience developing content strategy.
• Excellent writing and editing skills.
• Strong understanding of SEO.
• Understanding of AI-driven search and changing online discovery behaviour.
• Ability to translate complex subjects into clear, engaging content.
• Experience managing writers or content teams.
• Strong analytical and commercial mindset.

Responsibilities

• Develop and own the overall content strategy.
• Build quarterly and annual content roadmaps.
• Manage website, blog, landing-page and thought-leadership content.
• Develop content strategies for SEO, AEO and generative/AI search.
• Identify topics based on audience needs, search behaviour and commercial opportunities.
• Establish editorial standards and brand voice.
• Manage writers, freelancers and other content contributors.
• Collaborate with SEO, growth, design and client-facing teams.
• Develop executive thought-leadership content.
• Create case studies and customer stories.
• Monitor content performance and identify opportunities for optimisation.
• Experiment with new content formats and distribution channels.
• Build scalable content-production workflows.

Job description

We are looking for a strategic and hands‑on Head of Content to build and lead the organisation's content function.

The role will own content strategy across traditional search, social channels and emerging AI‑driven discovery platforms.

We need someone who understands that modern content is not simply about producing articles. It is about creating authoritative, useful content that builds brand credibility, generates demand and improves how a company is discovered online.

Key Responsibilities

• Develop and own the overall content strategy.
• Build quarterly and annual content roadmaps.
• Manage website, blog, landing‑page and thought‑leadership content.
• Develop content strategies for SEO, AEO and generative/AI search.
• Identify topics based on audience needs, search behaviour and commercial opportunities.
• Establish editorial standards and brand voice.
• Manage writers, freelancers and other content contributors.
• Collaborate with SEO, growth, design and client‑facing teams.
• Develop executive thought‑leadership content.
• Create case studies and customer stories.
• Monitor content performance and identify opportunities for optimisation.
• Experiment with new content formats and distribution channels.
• Build scalable content‑production workflows.

Requirements

• Significant content marketing or editorial experience.
• Demonstrated experience developing content strategy.
• Excellent writing and editing skills.
• Strong understanding of SEO.
• Understanding of AI‑driven search and changing online discovery behaviour.
• Ability to translate complex subjects into clear, engaging content.
• Experience managing writers or content teams.
• Strong analytical and commercial mindset.

Nice to Have

• Experience with AEO/GEO or AI‑search optimisation.
• Agency, SaaS or technology experience.
• Experience creating executive thought leadership.
• Familiarity with analytics and SEO platforms.