Senior Manager, Content Strategy & SEO

MiraMed Philippines Group; Metro Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

MiraMed Philippines Group is seeking an experienced SEO lead to own organic search performance and the health of the company website. You will audit, optimize, and request content to close gaps, and structure all content for organic and AI-driven discoverability.

You will collaborate with Product Marketing and Creative, work with a development team on technical SEO, and build ongoing analytics-driven reporting to continually refine content strategy.

Qualifications

• 5-8+ years of experience in SEO, content strategy, or organic growth.
• Auditing and optimizing content at scale against defined SEO/AEO criteria.
• Identify content gaps from performance data and translate into briefs.
• Strong technical SEO fluency and ability to work with a development team.
• Experience tying performance data from analytics platforms to content decisions.
• Strong written and verbal English communication for cross-functional work with US teams.
• Willingness to overlap working hours with US-based teams.

Responsibilities

• Auditing and scoring existing content against SEO/AEO performance criteria.
• Build a backlog for optimization, updates, or retirement of content.
• Identify content gaps based on performance data and request new content.
• Structure content for organic and AI-driven discoverability.
• Own the technical relationship with the external development team for the site platform, technical SEO, and analytics.
• Build reporting from integrated data to continuously tune content and SEO decisions.
• Manage website support and maintenance to ensure ongoing technical site health.

Skills

SEO strategy

Content optimization

Analytics fluency

Technical SEO

Cross-functional collaboration

English communication

Tools

GA4

Search Console

Adwords

Job description

Position Overview:

This role owns organic search performance and the health of the company website - auditing and optimizing what exists, requesting new content to close gaps, and structuring everything for organic and AI-driven discoverability.

Key Responsibilities:

• Auditing and scoring existing content against SEO/AEO performance criteria, and building a prioritized backlog for what gets optimized, updated, or retired

• Identifying content gaps based on performance data and requesting new content from Product Marketing and Creative to fill them

• Structuring both new and existing content for organic and AI-driven discoverability

• Owning the technical relationship with the external development team on the website platform, technical SEO implementation, and the analytics infrastructure tying GA4, Adwords, and Search Console together

• Building reporting and analysis from integrated performance data to continuously tune content and SEO decisions, rather than treating optimization as a one-time project

• Managing the website support and maintenance function to ensure ongoing technical site health

Qualifications:

• 5-8+ years of experience in SEO, content strategy, or organic growth

• Demonstrated experience auditing and optimizing content at scale against defined SEO/AEO performance criteria

• Experience identifying content gaps and opportunities from performance data, and translating them into clear content requests or briefs

• Strong technical SEO fluency, including ability to work directly with a development team on implementation

• Experience working with analytics platforms (GA4, Search Console, and similar) to tie performance data to content decisions

• Strong written and verbal English communication skills, given regular cross-functional work with US-based teams

• Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings