Hair Loss Category Lead

GoRocky Pte. Ltd.; Makati; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

GoRocky Pte. Ltd. seeks a commercial leader to own the Hair Loss category P&L and drive profitable growth. You will manage revenue, costs, pricing, and packaging while ensuring patient adherence and renewal.

You will collaborate with Marketing, Product, and Medical teams to optimize bundles, pricing, and messaging, with a focus on CAC, LTV, and payback.

Qualifications

• Must have ownership of a P&L, category, or business unit.
• Fluent in CAC, LTV, contribution margin, retention, and payback period.
• Experience with subscription or recurring revenue models.
• Comfortable working with Marketing, Sales, Product, Operations, and customer-facing teams.
• Healthcare, DTC, consumer health, or regulated industry experience preferred.
• Direct, organized, and comfortable in a founder-led environment.
• Fluent with AI tools in daily work.

Responsibilities

• Own the category P&L: revenue, COGS, marketing spend, pricing, package mix, and contribution margin.
• Own the patient journey from consultation to renewal, focusing on expectation-setting and ongoing treatment adherence.
• Improve the offering: products, protocols, bundles, pricing, and packaging with Medical, Product, and Brand.
• Partner with Marketing on acquisition targets and spend, judged on CAC and payback; cross-sell from other GoRocky categories.
• Manage Hair Loss Sales Lead and Ops/B2B Associate and the sales/support team.
• Translate priorities into initiatives with owners and measurable outcomes across teams.
• Keep category messaging compliant; treatment is doctor-determined; no guaranteed results.
• Report category performance, risks, and actions to leadership.

Skills

P&L ownership

CAC, LTV, margin

Subscription business

Cross-functional leadership

AI tools

Regulated industry

Fast-moving environment

Job description

You own Hair Loss as a business. It is a small share of company revenue today and the mandate is to grow it. Treatment only works if patients stay on it for months, so retention and adherence are the economics. Your job is to grow the category profitably.

You are measured on contribution margin, CAC, LTV, retention, and payback period, not revenue alone.

What you'll do

• Own the category P&L: revenue, COGS, marketing spend, pricing, package mix, and contribution margin.

• Own the patient journey from consultation to renewal, with a specific focus on expectation-setting, follow-up, and keeping patients on treatment long enough to see results.

• Improve the offering: products, protocols, bundles, pricing, and packaging, in coordination with Medical, Product, and Brand.

• Partner with Marketing on acquisition targets and spend, judged on CAC and payback. Cross-sell from other GoRocky categories is a lever you own.

• Manage the Hair Loss Sales Lead and Ops/B2B Associate, and through them the sales and support team.

• Turn commercial priorities into clear initiatives with owners and outcomes across Tech, Patient Care, Operations, Finance, and Clinical teams.

• Keep all category messaging accurate and compliant. Treatment is doctor-determined; no guaranteed results.

• Report category performance, risks, and recommended actions to leadership.

What we're looking for

• Commercial and analytical background with prior ownership of a P&L, category, or business unit.

• Fluent in CAC, LTV, contribution margin, retention, and payback period.

• Experience with subscription or recurring-revenue models.

• Comfortable working across Marketing, Sales, Product, Operations, and customer-facing teams.

• Healthcare, DTC, consumer health, or regulated-industry experience preferred. Men's grooming or personal care experience is a plus.

• Direct, organised, and comfortable in a fast-moving, founder-led environment.

• Fluent with AI tools in daily work. This is a baseline across our team.

What success looks like

• Hair Loss grows its share of company revenue while contribution margin holds or improves.

• Acquisition gets cheaper and is tied to measurable payback.

• Treatment duration and renewal to longer packages go up; early drop-off goes down.

• Leadership has clear, regular visibility into category performance.