Growth Marketing Specialist (SEO & CRO)

MicroSourcing International; Quezon City; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Competitive rewards

Healthcare coverage on day one for you

Healthcare coverage for dependents

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Collaborative events

Flexible work arrangements

Career growth

Inclusive culture

Job summary

MicroSourcing is seeking a Growth Marketing Specialist (SEO & CRO) in Eastwood, Quezon City. This hybrid, day-shift role focuses on maximizing organic visibility and optimizing conversion across customer journeys.

You will own SEO/AEO efforts, drive CRO tests, and build automated dashboards in collaboration with data teams. The ideal candidate demonstrates hands-on SEO and CRO experience, strong analytics, and excellent storytelling to communicate actionable insights to marketing leadership.

Qualifications

• Proven hands-on experience in SEO, AEO/GEO, and CRO.
• Strong track record designing structured A/B and multivariate testing roadmaps.
• Advanced proficiency in automated full-funnel dashboards and data pulls.
• Strong analytical skills to isolate drivers from seasonality and attribution noise.
• Excellent communication and data storytelling for stakeholders.

Responsibilities

• Own and optimize organic visibility across SEO and AI surfaces.
• Drive CRO across landing pages and customer journeys to lift conversions.
• Manage testing roadmap: define hypotheses, variables, controls, and success metrics.
• Automate full-funnel performance dashboards, data pulls, and alert systems.
• Analyze performance drivers and collaborate with data teams on tracking and attribution.

Skills

SEO

AEO/GEO

CRO

A/B testing

Data dashboards

Analytics

Communication

Job description

Discover your 100% YOU with MicroSourcing!

Position: Growth Marketing Specialist (SEO & CRO)

Location: Eastwood, Quezon City

Work setup & shift: Hybrid | Day shift

Why join MicroSourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Growth Marketing Specialist (SEO & CRO), you will:

• Own and optimize organic visibility across traditional Search Engine Optimization (SEO) and AI answer surfaces (AEO/GEO), tracking rankings, coverage, referral quality, and funnel traffic.
• Drive Conversion Rate Optimization (CRO) across landing pages and customer journeys to identify funnel leaks, specify fixes, and lift visit-to-subscription conversion rates.
• Manage the continuous testing roadmap by defining hypotheses, variables, controls, and success metrics, briefing automation specialists on test builds, and evaluating wins and learnings.
• Automate full-funnel performance dashboards, data pulls, scheduled distributions, and threshold alerts across campaigns, channels, and brands.
• Analyze and present performance drivers—separating true growth from seasonality and mix effects—while collaborating with data teams and partners to ensure clean tracking, tagging, and attribution.

What You Need

Non-negotiables

• Proven hands‑on experience in Search Engine Optimization (SEO), Answer Engine/Generative Engine Optimization (AEO/GEO), and Conversion Rate Optimization (CRO).
• Strong track record of designing structured A/B and multivariate testing roadmaps, including hypothesis framing, experimental design, and statistical result evaluation.
• Advanced proficiency in building automated full‑funnel performance dashboards, scheduled data pulls, and variance alerting systems.
• Strong analytical skills with the ability to isolate underlying performance drivers from seasonality, traffic mix, and attribution noise.
• Excellent communication and data‑storytelling skills to present clear, actionable insights to marketing teams and senior stakeholders.

Preferred Skills/expertise

• Experience managing subscription-based acquisition funnels and optimizing visit-to-subscription conversion metrics.
• Familiarity with technical tracking, tagging governance, and multi-touch attribution alignment alongside data engineering teams.
• Hands‑on experience using modern BI/visualization tools (e.g., Looker Studio, Tableau, Power BI) and web analytics platforms (e.g., GA4, Google Search Console).
• Proficiency with CRO experimentation platforms (e.g., Optimizely, VWO, Convert) and SEO/GEO visibility tracking suites.
• Experience briefing technical and automation specialists on test implementations and workflow automations.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply