Growth Marketing Officer – Cards & Personal Loans

China Bank Group; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Chinabank in Makati invites a Marketing Officer to drive campaigns for Cards and Personal Loans, supporting acquisition, engagement and retention efforts. You will collaborate with cross-functional teams and external partners to deliver impactful marketing initiatives that enhance customer value and market presence.

Ideal candidates bring 3+ years in marketing within banking or financial services, a strong grasp of product marketing, and a proven ability to manage multiple campaigns to meet

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• At least three years of experience in Marketing, Product Management, Brand Management or Marketing Communications.
• Experience in banking, financial services, consumer lending, credit cards, or retail marketing preferred.
• Exposure to campaign management, product marketing or customer acquisition programs.
• Proven ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and execute marketing campaigns that support customer acquisition, activation, usage, and retention.
• Assist in managing existing and newly launched credit card and personal loan products.
• Monitor campaign performance and provide recommendations for continuous improvement.
• Coordinate with Sales, Operations, Digital Banking, Compliance and other units to ensure campaign success.
• Manage relationships with marketing agencies, media partners, merchants and brand partners.
• Support development of product value propositions, promotions and customer offers.
• Prepare campaign reports, presentations and management updates.

Skills

Marketing Campaign Management

Product Management

Marketing Communications

Customer Acquisition Strategies

Market Research

Stakeholder Management

Project Coordination

Creative and Strategic Thinking

Attention to Detail

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Management, or related field

Job description

Chinabank in Makati invites a Marketing Officer to drive campaigns for Cards and Personal Loans, supporting acquisition, engagement and retention efforts. You will collaborate with cross-functional teams and external partners to deliver impactful marketing initiatives that enhance customer value and market presence.

Ideal candidates bring 3+ years in marketing within banking or financial services, a strong grasp of product marketing, and a proven ability to manage multiple campaigns to meet