Growth Marketing Manager (B2B Track)

Coins.ph; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Coins.ph, the leading crypto brand in the Philippines, is seeking a Marketing Manager to lead growth initiatives for our payments product suite (QRPH, WebPay). You will drive user acquisition and engagement by forging merchant partnerships and executing high-impact co-marketing campaigns.

The role requires a strong background in digital payments marketing, data-driven decision making, and cross-functional collaboration with product and analytics teams.

Qualifications

• 5+ years of experience in user growth, marketing, or partnership roles.
• Proven track record of developing successful marketing strategies.
• Experience executing co-marketing campaigns with merchants/partners.
• Strong analytical skills to translate data into insights.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Develop and execute 360 marketing plans to drive user adoption and transaction volume for Coins.ph payments products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with merchants, billers, and telco partners; design high-impact co-marketing campaigns.
• Leverage market data and competitive intelligence to tailor practices for the Filipino market.
• Own end-to-end campaign management: budgeting, planning, creative development, performance tracking, ROI analysis.
• Collaborate with Product, Business Development, and Analytics teams to align growth goals and execution.

Skills

User growth

Marketing strategy

Partnerships

Analytics

Negotiation

Education

Bachelor's degree in Marketing or related field

Job description

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

We are seeking a dynamic and results-driven Marketing Manager to spearhead the marketing and growth initiatives for our core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand our merchant network and solidify Coins.ph as a top-of-mind payment solution.

Key Responsibilities

• Develop and execute innovative 360 marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
• Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

Qualifications & Experience

• Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.*
• Preferred: Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia).
• Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, or a related field.

Meaningful Collaborations

The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth

Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas

Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.