Growth Marketing & Lead Qualification Manager

NZAB; Manila; On-site; PHP 2,533,000 - 3,981,000; Full time

Job summary

Ambient Group is seeking a commercially minded Marketing & Lead Qualification Manager to generate quality enquiries and convert them into quote-ready opportunities. The role involves phone-based qualification, content creation for campaigns, and CRM management across multiple brands.

You will manage campaigns from creation through to qualification and handover, aligning with leadership and operations to meet commercial priorities and regional coverage.

Qualifications

• Proven experience in digital, performance or growth marketing.
• Strong hands-on experience managing Meta advertising and lead-generation campaigns.
• Excellent verbal communication and confidence speaking with prospective customers by phone.
• Ability to build rapport, ask strong questions and guide commercially focused conversations.
• Strong commercial judgement and the ability to identify genuine sales opportunities.
• Experience managing leads and pipelines through a CRM.
• Ability to create persuasive campaign copy and customer-facing content.
• Strong organisation, initiative and attention to detail.
• Ability to manage multiple brands, campaigns and priorities independently.

Responsibilities

• Plan, launch and optimise Meta campaigns across Facebook and Instagram.
• Develop campaigns for different brands, services, regions and customer segments.
• Manage advertising spend with a focus on lead quality, conversion and commercial return.
• Test audiences, messaging, creative, offers and calls to action.
• Create content for paid advertising, organic social media, email campaigns and customer communications.
• Turn technical product and service information into clear, persuasive messaging.
• Monitor results and recommend improvements based on campaign and sales outcomes.
• Respond promptly to inbound leads from advertising, contact forms and other channels.
• Speak with prospective customers by phone to understand their requirements and build rapport.
• Ask effective qualification questions covering needs, location, urgency, budget, project scope and decision-making readiness.
• Apply the company’s agreed qualification criteria, including the existing “four out of five” approach where relevant.
• Use sound commercial judgement to distinguish genuine opportunities from low-quality enquiries.
• Maintain accurate CRM records in Lexi/LAXXY with clear notes for internal teams.
• Assign qualified opportunities to the appropriate person for quoting, site visits or technical advice.
• Follow up consistently to prevent good opportunities from being lost.
• Use customer feedback and lead-quality trends to improve future campaigns.
• Create targeted email campaigns promoting services, upgrades, maintenance and seasonal offers.
• Segment customer databases by brand, region and customer type where appropriate.
• Work with leadership, sales and operations to turn commercial priorities into marketing activity.
• Align campaigns with operational capacity, seasonal demand and geographic coverage.
• Proactively identify and recommend new campaign and lead-generation opportunities.
• Maintain strong CRM hygiene and lead-tracking discipline.
• Improve lead capture, qualification, allocation and follow-up processes.
• Assess the current CRM setup and recommend practical improvements.
• Leads generated by brand and campaign
• Advertising spend and cost per lead
• Lead quality and qualification rates
• Quote conversion and sales outcomes
• Response times and follow-up activity
• Best-performing locations, services, offers and creative

Skills

Digital marketing

Meta advertising

Lead qualification

CRM management

Verbal communication

Tools

Lexi/LAXXY CRM

Job description

Ambient Group is seeking a commercially minded Marketing & Lead Qualification Manager to generate quality enquiries and convert them into quote-ready opportunities. The role involves phone-based qualification, content creation for campaigns, and CRM management across multiple brands.

You will manage campaigns from creation through to qualification and handover, aligning with leadership and operations to meet commercial priorities and regional coverage.