Growth Manager

tap growth ai; Philippines; On-site; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Comprehensive HMO Coverage

Performance-based Bonuses

Dynamic Company Events and Team Activ​

Career Growth and Upskilling

Job summary

tap growth ai is seeking a highly analytical User Acquisition Manager to lead growth across acquisition, onboarding, and retention in a fast-paced iGaming environment. You will blend performance marketing, product analytics, and AI-driven experiments to aggressively scale the active player base.

The role emphasizes multi-channel campaigns, frictionless onboarding, and cross-functional collaboration with Product, Engineering, and CRM teams to drive revenue growth and optimize ROAS.

Qualifications

• 5–8 years in Growth Marketing, User Acquisition, or Performance Marketing.
• Minimum 2 years in iGaming, Online Gaming, or FinTech sectors.
• Expert knowledge of paid media bidding, tracking pixels, audiences, and lookalikes.
• Familiar with affiliate networks, SEO, and lifecycle CRM tools.
• Strong data literacy and analytical approach.

Responsibilities

• Develop and scale data-driven acquisition strategies to hit revenue targets.
• Oversee CAC/CPA/CPL and optimize all customer acquisition spend.
• Build rapid testing frameworks and apply AI-driven insights.
• Design campaigns across paid media, organic, referrals, and partnerships.
• Improve onboarding and First-Time Depositor conversion by reducing friction.

Skills

Growth marketing

User acquisition

Performance marketing

Analytics

Automation & AI workflows

Experimentation

Multi-channel campaigns

ROI optimization

KYC onboarding optimization

Cross-functional collaboration

Job description

We are seeking a highly analytical, commercially sharp, and experimentation‑driven User Acquisition Manager to spearhead our user acquisition and player retention engines. In the fast‑paced and hyper‑competitive iGaming landscape, you will hold the keys to our growth funnel—blending performance marketing, product analytics, and cutting‑edge automation to exponentially scale our active player base.

Core Pillars of Expertise

• Acquisition & Player Scaling: A proven track record of driving exponential user growth by mapping psychological triggers and engineering frictionless conversion funnels.
• Performance Marketing Mastery: Deep technical command over paid advertising infrastructure, algorithm optimization, and capital allocation to maximize ROAS and minimize CPA.
• Full‑Spectrum Digital Strategy: The ability to holistically unify paid media, SEO, affiliate networks, content marketing, and conversion rate optimization (CRO) into a singular, high‑performing growth engine.
• Automation & Experimentation: A habit of leveraging modern product analytics and AI tools to build rapid testing frameworks that systematically eliminate funnel friction.

Key Responsibilities

Strategic Growth & Revenue Performance

• Growth Frameworks: Develop, execute, and scale data‑driven acquisition strategies aligned with aggressive corporate revenue targets.
• ROI Optimization: Oversee all customer acquisition spend, rigorously monitoring and optimizing key metrics including ROI, CPA, and CPL.
• Testing Culture: Build and champion a rapid testing framework to validate acquisition hypotheses, analyze results, and scale high‑performing loops using modern AI workflows.
• Multi‑Channel Deployment: Design and launch comprehensive, compliant campaigns across paid ads, organic channels, referrals, and strategic partnerships.
• Frictionless Onboarding: Map out and eliminate drop‑off points within the player registration, KYC (Know Your Customer), and initial deposit funnels to drastically improve the First‑Time Depositor (FTD) conversion rate.

Cross‑Functional Collaboration & Analytics

• Cross‑Team Synergy: Partner directly with Product, Engineering, CRM, and Design teams to rapidly deploy custom landing pages and optimized web experiences.
• Data Infrastructure: Personally set up, maintain, and own growth tracking systems, attribution models, and live performance dashboards.
• Executive Reporting: Translate complex data trends into clear, actionable insights and market assessments directly for the executive leadership team.

Job Requirements & Skills

• Experience: 5 to 8 years of dedicated experience in Growth Marketing, User Acquisition, or Performance Marketing. A minimum of 2 years within the iGaming, Online Gaming, or FinTech sectors is strictly required.
• Paid Media Expertise: Expert‑level knowledge of major ad networks' bidding algorithms, pixel setups, custom audience architecture, and lookalike modeling.
• Ecosystem Mastery: Deep familiarity with affiliate marketing networks, technical SEO best practices, and lifecycle CRM tools.
• Vertical Knowledge: Strong understanding of iGaming verticals (Casino, Sportsbook, or Live Dealer) and regional regulatory boundaries governing gaming advertisements.
• Data Literacy: Advanced data manipulation skills with an ability to rely on analytics over intuition.
• Mindset: An entrepreneurial spirit with a bias for action and the communication skills necessary to pitch complex strategies simply.
• Days: Monday to Friday
• Hours: 9‑hour shift inclusive of a 1‑hour break. Enjoy a flexible morning arrival window between 8:00 AM – 10:00 AM and departure between 5:00 PM – 7:00 PM.
• Location: Full‑time onsite setup.

Perks and Benefits

• Comprehensive HMO Coverage
• Performance‑based Bonuses
• Dynamic Company Events and Team Activations
• Clear Pathways for Career Growth and Upskilling