Chief Marketing Officer

Fidel Group; España; On-site; PHP 7,308,160 - 10,962,241; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Fully remote setup + coworking support

Paid vacation, sick leave, and birthday day off

Investment in professional growth

Job summary

Fidel Group, an iGaming company in the Philippines, seeks a strategic Chief Marketing Officer (CMO) to lead marketing for a key geo. The role involves full ownership of marketing, covering acquisition and brand development. Candidates should have over 5 years of iGaming marketing experience and at least 3 years in a leadership role. This position offers a fully remote setup, competitive salary, and performance-based bonuses, focusing on building a scalable growth engine and optimizing user journeys.

Qualifications

• 5+ years in iGaming/gambling/betting marketing.
• 3+ years in a leadership role (CMO/Head of Marketing/Head of Growth).
• Proven experience managing both acquisition and brand marketing.

Responsibilities

• Own and drive full-cycle marketing for a GEO.
• Build and scale the marketing function from scratch.
• Manage and grow all key channels including Paid Social and Google Ads.
• Develop and execute performance and brand strategies.

Skills

iGaming marketing

Leadership

Budget management

Performance marketing

Analytical mindset

Job description

We are an iGaming company with over three years of experience and a team of 1300+ specialists. Our portfolio includes 10+ successful projects operating across Tier 1–3 markets.

As we continue scaling and launching new products, we are looking for a strong, strategic CMO who will take full ownership of marketing for one of our key GEOs - including both acquisition and brand development.

This role is about building a scalable, profitable, and sustainable growth engine, covering all traffic channels and shaping the long-term marketing vision of the product.

We provide full support, strong infrastructure, and all the resources needed to deliver results and make a real impact.

What You'll Be Doing

• Own and drive full-cycle marketing for a GEO: acquisition + brand
• Build and scale the entire marketing function from scratch: strategy, structure, processes, and team
• Manage and grow all key channels: Paid Social (FB, TikTok), Google Ads / UAC, SEO (brand / non-brand), ASO, Influencer & Streamer marketing, Affiliate networks
• Develop and execute both performance and brand strategies
• Ensure high-quality traffic using BI tools, fraud detection, and performance analytics
• Build and scale affiliate programs and strategic partnerships
• Collaborate closely with product teams (landings, funnels, A/B testing, localization)
• Own budgeting and financial planning: manage $500K+ monthly budgets, optimize channel mix, track ROI / CPA / ARPU
• Analyze user journeys (CJM), identify bottlenecks, and improve conversion & retention
• Lead, hire, and develop cross-functional marketing teams

What Experience Matters to Us

• 5+ years in iGaming / gambling / betting marketing
• 3+ years in a leadership role (CMO / Head of Marketing / Head of Growth)
• Proven experience managing both acquisition and brand marketing
• Deep understanding of performance metrics: FTD%, ARPU, LTV, ROI
• Hands-on experience with all major channels: Paid Social, Google, SEO / ASO, Influencers, Affiliates
• Strong partner management and deal optimization skills
• Confident managing $500K+ budgets and scaling to 10K+ FTDs
• Strong analytical mindset, BI tools experience, and media planning
• Understanding of unit economics, CJM, and funnel optimization
• Knowledge of compliance and marketing specifics in regulated / emerging markets

Why You Should Join Us

• Full ownership of marketing strategy and real impact on business results
• Freedom to build your own team, processes, and vision
• Strong products, budgets, and internal infrastructure
• Competitive salary + performance-based bonuses
• Fully remote setup + coworking support
• Access to top industry conferences and internal events
• Paid vacation, sick leave, and birthday day off
• Investment in your professional and personal growth

We are building a high-performance environment where marketing directly drives business growth.

If you’re ready to own the full marketing engine and scale a product globally — let’s talk