Growth-Focused Social Channels Manager

Pickup Coffee; Makati; On-site; PHP 480,000 - 720,000; Full time

Job summary

Pickup Coffee in Makati City is seeking a Social Channels Manager to grow the brand’s digital presence across key platforms. You will manage day-to-day content execution on social media, LinkedIn, website, app, and email, while tracking performance to guide improvements.

Working with creative agencies and internal teams, the role ensures campaigns are digital-first, insight-led, and shareable, with TikTok-first executions and community engagement through UGC, challenges, and digital-led

Qualifications

• 3–5 years of experience in social media or digital marketing, with proven success in growing social channels.

Responsibilities

• Own follower growth and engagement as the primary KPI.
• Monitor performance across Instagram, TikTok, LinkedIn, and other channels, providing insights and action plans.
• Expand organic reach through UGC, challenges, and social-first activations.
• Engage with PICKUP Friends by amplifying their content and fostering conversations.
• Maintain cohesive, visually engaging feeds, especially on Instagram.
• Ensure all posts reflect PICKUP COFFEE’s brand identity.

Skills

Social media strategy

Analytics

Content calendar

Community management

Copywriting

Trends monitoring

Tools

Google Docs

Google Slides

Google Sheets

Job description

Pickup Coffee in Makati City is seeking a Social Channels Manager to grow the brand’s digital presence across key platforms. You will manage day-to-day content execution on social media, LinkedIn, website, app, and email, while tracking performance to guide improvements.

Working with creative agencies and internal teams, the role ensures campaigns are digital-first, insight-led, and shareable, with TikTok-first executions and community engagement through UGC, challenges, and digital-led