Growth-Focused Performance Marketing Lead (Philippines)

PingPong Payments; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

PingPong Payments seeks a growth-oriented marketing leader to develop and execute the go-to-market strategy for the Philippines’ cross-border payments ecosystem. You will work to accelerate adoption among freelancers, SMBs, and other users through a self-service model and diverse channels.

You will own acquisition, activation, and retention with the customer conversion team, leveraging SEO/SEM, influencer marketing, social media, and partnerships, while aligning with risk and product operations

Qualifications

• 4+ years of marketing experience in cross-border e-commerce, fintech, payments, or SaaS.
• Proven track record in the Philippines market – understanding of local freelancer and SMB business behavior, business culture, and digital landscape.
• Experience in independently taking on revenue targets via digital marketing and achieving strong results.
• Hands-on experience with the full spectrum of customer acquisition channels (SEO/SEM, influencer marketing, social media, viral/fission marketing, offline partnerships).
• Hands-on experience with social media management (Instagram, Facebook, LinkedIn, X), content tools (Canva, mobile video editors).
• Extensive experience in marketing and acquiring customers targeting individuals and small micro-enterprises, with strong results.
• Strong analytical skills: using Google Analytics and insights to drive decisions.
• Experience with lifecycle marketing (email, push notifications, in-app messaging) and customer journey mapping.
• Excellent written and verbal English (ability to work with global teams).

Responsibilities

• Develop and execute the go-to-market strategy for Philippines’ cross-border payments ecosystem.
• Take on independent revenue KPIs with the customer conversion team across acquisition, activation, and retention.
• Focus on the small customer segment (SMBs, freelancers) via a self-service model.
• Acquire customers through multiple channels (SEO/SEM, influencer marketing, social media, affiliates, partnerships).
• Collaborate with risk, product operations to enable self-serve cross-border payments (videos, docs, Q&A).
• Continuously adjust marketing, pricing, product, risk strategies via funnel analysis and market research.
• Close revenue targets independently with the customer conversion team.
• Optimize marketing ROI and growth through content, viral growth strategies.
• Assist local brand marketing in the Philippines and go-to-market work for direct sales.

Skills

Marketing experience

Cross-border e-commerce

Fintech payments

Philippines market

Digital marketing

SEO/SEM

Social media

Content tools Canva

Analytics

Tools

Braze

HubSpot

Salesforce

Google Analytics

Job description

PingPong Payments seeks a growth-oriented marketing leader to develop and execute the go-to-market strategy for the Philippines’ cross-border payments ecosystem. You will work to accelerate adoption among freelancers, SMBs, and other users through a self-service model and diverse channels.

You will own acquisition, activation, and retention with the customer conversion team, leveraging SEO/SEM, influencer marketing, social media, and partnerships, while aligning with risk and product operations