Growth-Focused E-commerce & Media Strategy Lead

HRTX; Santa Clara; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

HRTX is seeking a dynamic E-commerce & Media Strategy Senior Manager to accelerate our digital growth across marketing, performance marketing, digital commerce (e.g. TikTok Shop), and Retail Media initiatives.

You will lead a holistic media strategy that integrates digital and traditional channels to maximize brand visibility, drive traffic, and deliver sales, while guiding content, social media, influencer collaborations, and affiliate programs for measurable impact.

Qualifications

• Strong expertise in integrated campaign planning and digital media strategy.
• Extensive experience in e-commerce and retail, preferably beauty or FMCG.
• Deep understanding of digital KPIs, analytics and performance measurement.
• Proven ability to manage cross-functional teams across multiple platforms.
• Excellent leadership, communication and stakeholder engagement skills.

Responsibilities

• Develop and oversee integrated media strategies across digital and select above-the-line channels.
• Lead performance marketing efforts to achieve sales and ROI targets for e-commerce platforms (e.g. TikTok Shop).
• Manage digital commerce campaigns in collaboration with internal teams, agencies, and marketplace partners.
• Drive content development, social media engagement, influencer collaborations, and affiliate marketing programs.
• Monitor and analyze key digital performance metrics to optimize campaigns and improve conversions.
• Champion the adoption of digital tools, analytics, and marketing technologies.
• Lead and mentor cross-functional teams while fostering strong collaboration with internal stakeholders and external partners.

Skills

Integrated campaign planning

Digital media strategy

E-commerce & retail

Digital KPIs & analytics

Cross-functional leadership

Job description

HRTX is seeking a dynamic E-commerce & Media Strategy Senior Manager to accelerate our digital growth across marketing, performance marketing, digital commerce (e.g. TikTok Shop), and Retail Media initiatives.

You will lead a holistic media strategy that integrates digital and traditional channels to maximize brand visibility, drive traffic, and deliver sales, while guiding content, social media, influencer collaborations, and affiliate programs for measurable impact.