Growth-Focused Digital Marketing Manager | SEO & Paid Media

Pru Life UK; Metro Manila; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Pru Life UK in Metro Manila is seeking a Digital Marketing Manager to develop and execute data-driven campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention.

This role manages SEO, SEM, paid media, and performance analytics to optimize marketing effectiveness, collaborating with internal teams and external partners to deliver measurable business impact.

Responsibilities

• Develop and manage paid digital campaigns across search, display, and social channels.
• Optimize SEM and paid media to maximize conversions.
• Coordinate with brand and propositions teams for timely campaign delivery.
• Lead SEO strategy, keyword research, and on-page/technical optimization.
• Monitor performance and provide actionable insights to improve brand search visibility.
• Collaborate cross-functionally to deliver initiatives that strengthen brand search presence.
• Implement tracking, attribution, and analytics to measure effectiveness.
• Maintain dashboards for stakeholder visibility of campaign performance.
• Analyze data to refine strategies and optimize results.
• Use data-driven segmentation to improve engagement and conversions.
• Leverage first- and third-party data for targeting and personalization.
• Manage media budgets, bidding, and forecasting for efficiency.
• Oversee relationships with external partners and ad platforms.
• Experiment with new media platforms and formats to improve outcomes.
• Stay informed on industry trends to keep digital marketing competitive.
• Ensure compliance with company policies and report to Compliance Officer.

Job description

Pru Life UK in Metro Manila is seeking a Digital Marketing Manager to develop and execute data-driven campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention.

This role manages SEO, SEM, paid media, and performance analytics to optimize marketing effectiveness, collaborating with internal teams and external partners to deliver measurable business impact.