Growth-Driven Performance Marketer

Home Credit; Taguig; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

HMO from Day 1

Dependents coverage

Wellness leaves

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is hiring a Performance Marketing Specialist to drive cost-efficient digital campaigns that engage customers and fuel acquisition across the HCPH ecosystem.

You will collaborate with product, analytics, UX, and creative teams to design and optimize campaigns on Google and Meta, focusing on lifecycle stages, CRO, and landing pages.

The role emphasizes data-driven decisions, budget discipline, and reporting insights to senior stakeholders.

Qualifications

• At least 2 years of experience in digital marketing (paid and organic).
• Experience running performance-focused campaigns on Google, Meta, Email, CRM.
• Experience with digital marketing measurement tools like Google Analytics, Firebase.
• Preferably from in-house digital marketing teams, tech startups, and similar environments.
• Customer-obsessed, data-hungry; highly analytical.
• Creative and entrepreneurial; able to assess cost-benefit and opportunities.
• Up to 50% variable performance-based bonus.
• HMO from day 1 with dependents coverage.
• Access to mental health and wellness programs.
• Wellness leaves and birthday leave.
• Internal career mobility options.
• Local and international learning opportunities.

Responsibilities

• Design and execute performance-driven marketing campaigns aligned with the customer lifecycle strategy to meet acquisition targets.
• Google Advertising: manage and optimize campaigns across Google Search, Display, Performance Max, and Universal App Campaigns.
• Meta Advertising: plan and implement Facebook/Instagram campaigns to drive awareness and acquisition.
• Data-driven optimization using tools like Google Analytics, Firebase, Glassbox, MS Clarity, MoEngage, SEMRush, MParticle CDP.
• Conversion Rate Optimization: collaborate with UX and design on landing pages and funnels.
• Cost management: maintain cost-focused discipline to maximize acquisition at lowest possible cost.
• Collaboration: work with product, analytics, and design teams to align marketing with product strategy.
• Reporting & insights: provide clear performance reports and insights to guide planning.

Skills

Digital marketing

Paid media

Analytics

Conversion optimization

Tools

Google Analytics

Firebase

Glassbox

MS Clarity

MoEngage

SEMRush

MParticle CDP

Job description

Home Credit Philippines is hiring a Performance Marketing Specialist to drive cost-efficient digital campaigns that engage customers and fuel acquisition across the HCPH ecosystem.

You will collaborate with product, analytics, UX, and creative teams to design and optimize campaigns on Google and Meta, focusing on lifecycle stages, CRO, and landing pages.

The role emphasizes data-driven decisions, budget discipline, and reporting insights to senior stakeholders.