Go‑to‑Market (GTM) Manager - Spain

Educato AI (YC S24); España; On-site; PHP 4,357,000 - 6,536,000; Full time

Benefits offered by this job

Equity options

Competitive salary

Job summary

Educato is expanding into Spain and seeking a growth-focused market leader to own the go-to-market strategy for Spain end-to-end. You will adapt our playbook to the Spanish market, identify promising exams and student segments, and launch creator partnerships and communities.

You'll partner with our global team to drive sustainable growth, conduct user research, and translate insights into actions that scale awareness, signups, and long-term adoption across Spain.

Qualifications

• Native or fluent Spanish and very strong English.
• Proven experience with influencer or creator marketing and partnerships in Spain.
• Track record of building and engaging online communities or social-media channels.
• Strong understanding of Spanish digital culture and how students discover new products.
• Comfort conducting user research and turning insights into clear actions.

Responsibilities

• Market research and strategy: Identify high-potential exams and student segments, map learner journeys, and shape Educato's local positioning.
• Creator and partner growth: Identify and secure collaborations with Spanish creators, educators, academies, universities, student organizations, and online communities.
• Social and community building: Launch and grow Educato Spain across TikTok, Instagram, YouTube, and other platforms; develop learner communities.
• Content launch readiness: Ensure app-store listings, landing pages, FAQs, campaigns, and user communications are accurate and written in natural Spanish.
• User insights and product feedback: Conduct interviews, surveys, and usability tests with Spanish students; turn findings into recommendations.
• Post-launch growth and reporting: Strengthen partner relationships, scale top channels, report on key metrics; iterate.
• Local market ownership: Act as Educato's Spain expert, identifying opportunities and barriers to adoption.

Skills

Spanish fluency

English fluency

Influencer marketing

Partnerships

Community building

Growth analytics

Tools

Canva

Figma

Landing pages

Job description

About Us

Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission is to help every student learn smarter, score higher, and actually enjoy the process.

About Us

Educato is building an AI-powered exam tutor used by 100,000+ students worldwide. Our mission is to help every student learn smarter, score higher, and actually enjoy the process. We're now bringing Educato to Spain, and we're looking for someone who can help us build and expand our presence across the country.

Your Role

You'll own Educato's go-to-market strategy for Spain end-to-end, working closely with our global team to adapt our playbook to the Spanish market. With your understanding of student life, digital culture, and Spain's education ecosystem, you'll shape our market-entry strategy—from identifying the most promising exams and student segments to launching creator partnerships, building communities, and driving sustainable growth.

Key Responsibilities

• Market research and strategy: Identify high-potential exams and student segments, map learner journeys, and shape Educato's local positioning. Build clear launch plans with timelines, priorities, and channel strategies.
• Creator and partner growth: Identify and secure collaborations with Spanish creators, educators, academies, universities, student organizations, and online communities. Maintain a structured pipeline and track reach, sign-ups, CAC, and ROI.
• Social and community building: Launch and grow Educato Spain across TikTok, Instagram, YouTube, and other relevant platforms. Build and moderate learner communities and develop student ambassador programs.
• Content launch readiness: Ensure app-store listings, landing pages, FAQs, campaigns, and user communications are accurate, culturally relevant, and written in natural Spanish.
• User insights and product feedback: Conduct interviews, surveys, and usability tests with Spanish students. Turn findings into clear recommendations for Product and Growth, and close the feedback loop with users.
• Post-launch growth and reporting: Strengthen partner relationships, scale the channels that perform best, and report on key metrics so the team can quickly double down on what works.
• Local market ownership: Act as Educato's expert on Spain, identifying emerging opportunities, regional differences, student trends, and potential barriers to adoption.

What You'll Bring

• Native or fluent Spanish, plus very strong English
• Proven experience with influencer or creator marketing and partnerships in Spain
• Track record of building and engaging online communities or social-media channels
• Strong understanding of Spanish digital culture and how students discover new products
• Comfort conducting user research and turning insights into clear actions
• Ability to own KPIs and make data-driven growth decisions
• Comfortable operating as a versatile generalist in a fast-paced startup
• Excellent prioritization, communication, and project-management skills
• Genuine interest in education and helping students succeed

Nice-to-Have

• Knowledge of Spain's exam landscape, including PAU/EBAU - commonly known as Selectividad - MIR, EIR, oposiciones, university admissions, or other high-stakes exams
• Existing relationships with Spanish education creators, academies, universities, or student communities
• Understanding of regional differences within Spain's education system
• Fluency in Catalan, Basque, Galician, or another language spoken in Spain
• Experience with paid social, performance marketing, or lifecycle and CRM campaigns
• Experience taking a product from 0-1 in a new market
• Basic creative skills using tools such as Canva or Figma, as well as experience with landing-page builders

Why Join Educato?

• Make a real impact: Your work will directly shape how students across Spain prepare for important, life-changing exams.
• High ownership, real support: You'll lead the Spanish market launch with the backing of a global team. We move quickly, learn from users, and continuously improve.
• Early-stage upside: You'll receive a competitive salary plus equity, allowing you to share in the value you help create.
• Mission-driven team: We're an ambitious but kind team that genuinely cares about personal growth and making education less stressful and more accessible.
• Tools and budget to execute: From creator partnerships to community initiatives, you'll have the resources to test ideas and scale what works.
• Opportunity to build from the ground up: You won't simply manage an established market—you'll help define Educato's strategy, brand, and growth engine in Spain.

Job Details

• Commitment: Full-time, permanent contract, or equivalent contracting arrangement
• Location: Based in Spain
• Start date: As soon as we find the right person