GMV-Driven E‑Commerce Ads Specialist

Vice Cosmetics Group Inc.; Taguig; Hybrid; PHP 420,000 - 660,000; Full time

Job summary

Vice Cosmetics Group Inc. seeks a results-driven paid media specialist to lead ad strategy for TikTok, Shopee, and Lazada. You will identify high-potential SKUs, set objectives, and conduct audience/keyword research.

Plan, launch, and optimize product ads, live stream ads, and GMV Max campaigns; allocate budgets across platforms and monitor ROI, ROAS, CPA, and other KPIs. Collaborate with the E-commerce, Creative, and influencer teams to maximize performance while ensuring policy compliance.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2-4 years of paid campaign management experience, e-commerce preferred.
• Hands-on experience with TikTok Ads Manager, Shopee My Ads, and Lazada Sponsored Solutions.
• Strong analytical skills and familiarity with sales attribution models.
• Knowledge of conversion optimization and marketplace sales mechanics.
• Willing to be assigned in BGC, Taguig.

Responsibilities

• Develop paid media strategies for TikTok, Shopee, and Lazada based on sales goals and seasonal campaigns.
• Plan, launch, and manage product ads, live stream ads, and GMV Max campaigns.
• Allocate budget across GMV Max, product ads, and live ads to maximize GMV and ROI.
• Track and report KPIs such as ROAS, CPA, CTR, and sales per SKU.
• Collaborate with E-commerce, Creative, and influencer teams to optimize campaigns.

Skills

Analytical skills

Campaign optimization

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

TikTok Ads Manager

Shopee My Ads

Lazada Sponsored Solutions

Job description

Vice Cosmetics Group Inc. seeks a results-driven paid media specialist to lead ad strategy for TikTok, Shopee, and Lazada. You will identify high-potential SKUs, set objectives, and conduct audience/keyword research.

Plan, launch, and optimize product ads, live stream ads, and GMV Max campaigns; allocate budgets across platforms and monitor ROI, ROAS, CPA, and other KPIs. Collaborate with the E-commerce, Creative, and influencer teams to maximize performance while ensuring policy compliance.