Beauty and Wellness Social Media and Content Creator

Lago; Philippines; On-site; PHP 838,976 - 1,006,772; Part time

Benefits offered by this job

Work from anywhere

Growth opportunities

Innovative culture

Job summary

Lago is looking for a Social Media & Content Creator to manage their social media presence and contribute to the growth of their beauty brand. This role involves creating content across TikTok, Instagram, and Pinterest, engaging with the community, and using AI tools for content production. The candidate should be comfortable on camera and enthusiastic about beauty and wellness. This position offers flexibility as a remote role and the opportunity for growth within the company.

Qualifications

• Ability to film oneself confidently for content creation.
• Strong interest in beauty and wellness products.
• Comfortable with social media engagement.

Responsibilities

• Define and refine content strategy across platforms.
• Manage content calendar and pitch creative concepts.
• Engage with the community and manage social presence.

Skills

On-camera confidence

Experience with TikTok

Experience with Instagram

Experience with Pinterest

Strong communication skills

Organized and reliable

Tools

AI tools for content

Job description

Job Title: Social Media & Content Creator | UGC, Growth & Social Commerce (Part or Full Time)

Location: Remote | Open to Part Time or Full Time

USD Salary: $10-$12/hour (Negotiable based on experience)

Schedule: Monday - Friday 9AM - 5PM MST

Our partner is a clean beauty self‑tanning brand (soon to be expanding into wellness) built on a simple premise: hormone‑safe, skincare‑first products that actually work. Founder‑led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest – and they are looking for someone to join in on early growth!

This is a high‑output, high‑ownership role. You'll be on camera. You'll use AI tools. You'll help build a community that buys.

Content Delivery Goals (Weekly)

• 5 Reels
• 10 TikToks
• Live selling on TikTok
• 2 in‑feed posts (IG and Facebook)
• 3–4 Story frames per day (IG and TikTok)
• 3 Pinterest pins

What We Need

• On‑camera confidence – you will be a face of this brand and responsible for sales across social platforms.
• Hands‑on experience with TikTok, Instagram and Pinterest
• Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
• Genuine interest in beauty and wellness – this has to be a space you actually care about.
• Organized, reliable, able to hit weekly targets without hand‑holding
• Strong communication skills, especially working async across time zone

Key Responsibilities

Content Strategy & Planning

• Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and emerging channels
• Own and maintain the monthly content calendar across all platforms
• Ideate and pitch creative concepts weekly – staying ahead of trends, sounds, and formats that fit the brand

Content Creation & Execution

• Be on camera regularly as a face of the brand – UGC‑style, authentic, no heavy production
• Use AI photography and visual tools to supplement and scale content production
• Manage the full production cycle: concept, filming, editing, posting

Social Media Management

• Manage day‑to‑day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
• Engage with the community – comments, DMs, and building real relationships with followers

Social Commerce & Growth

• Own social channel growth as a KPI – follower count, reach, and engagement are yours to move
• Own social‑driven revenue as a KPI – directly responsible for generating sales through our social channels
• Drive sales through TikTok Lives, shoppable content, and platform‑native commerce features (TikTok Shop, Instagram Shopping)
• As paid social scales, be a key voice in deciding what organic content becomes an ad

Reporting

• Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social‑attributed revenue
• Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
• Connect content performance to sales data so we always know what's working and why

Qualifications

• This position requires regular on‑camera presence for content creation, so confidence and comfort with filming yourself are essential.
• Strong interest and familiarity with beauty and wellness products
• Ability to align authentically with a female‑focused brand
• Ability to leverage AI for content creation and editing
• Excellent communication and collaboration skills
• Creative mindset with ability to generate fresh content ideas
• Experience with TikTok, Instagram, Pinterest, and other social platforms
• Comfortable participating in photoshoots and video production
• Ability to organize and manage content calendars and deliverables
• Flexible, adaptable, and growth‑oriented mindset

Additional Information

• Remote Work: Work from anywhere – our team is global, and we value work‑life balance.
• Growth Opportunities: As a key player you'll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non‑Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.