Global CRM Marketing Strategist - Remote & Data-Driven

Balsam Brands; Manila; Remote; PHP 1,200,000 - 1,680,000; Full time

Benefits offered by this job

13th Month Pay

Paid Leaves

Internet Subsidy

Healthcare Coverage

Learning & Development

Mental Health Support

Company Incentive

Meeting & Team Building Allowance

Shutdown Week

Volunteer Time Off

Bereavement Leave

Job summary

Balsam Brands seeks a Senior CRM Marketing Strategist to plan, execute, and optimize CRM email campaigns across the United Kingdom, France, Germany, Italy, and Spain, with international scope. The role involves advanced audience segmentation, data-driven optimization, and cross-functional collaboration to drive conversion and loyalty.

The candidate will manage vendor relationships, explore efficiency gains, and ensure campaigns adhere to brand standards and region-specific regulations.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years in CRM/email marketing or related engage­ment channel, international exposure preferred.
• Experience planning and executing email campaigns across multiple international markets.

Responsibilities

• Plan, execute, and optimize CRM email campaigns across UK, EU, and international geographies.
• Develop audience segmentation strategies based on behavior and lifecycle data.
• Analyze campaign performance and provide tactical optimization recommendations.
• Design and run A/B tests; communicate results to stakeholders.
• Collaborate with cross-functional partners to align marketing with business goals.
• Manage vendor/agency relationships and ensure GDPR/ CAN-SPAM compliance.

Skills

CRM marketing

Email campaigns

A/B testing

Data analytics

Vendor management

Cross-functional

Education

Bachelor's Degree in Marketing/Communications

Tools

Klaviyo

Optimove

Litmus

Email on Acid

Narvar

Power BI

Google Analytics

Job description

Balsam Brands seeks a Senior CRM Marketing Strategist to plan, execute, and optimize CRM email campaigns across the United Kingdom, France, Germany, Italy, and Spain, with international scope. The role involves advanced audience segmentation, data-driven optimization, and cross-functional collaboration to drive conversion and loyalty.

The candidate will manage vendor relationships, explore efficiency gains, and ensure campaigns adhere to brand standards and region-specific regulations.