Global Brand Initiatives Associate

Pickup Coffee; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Pickup Coffee is seeking a Global Assistant Manager - Consumer to support the Global Brand Manager in executing campaigns, new product formats, and partnerships. The role focuses on local execution in the Philippines and regional rollout, shaping how consumers experience the brand across stores, packaging, and collaborations.

You will collaborate with R&D, commercial, and creative teams to ensure brand consistency, while coordinating timelines, assets, and go-to-market plans across markets.

Qualifications

• 2–3 years of experience in brand management, product marketing, or consumer marketing.

Responsibilities

• Support development and execution of brand campaigns and storytelling initiatives in the Philippines.
• Assist in partnering with creative and cross-functional teams to deliver brand executions and store branding projects.
• Coordinate with regional teams to localize campaigns and roll out to other markets.
• Ensure brand executions adhere to global brand strategy, guidelines, and quality standards.
• Support brand collaborations with artists, chefs, influencers, or partner brands in the Philippines and regional markets.
• Assist in end-to-end project management—from concept to packaging, pricing, and go-to-market execution.

Skills

Brand management

Project management

Cross-functional collaboration

Communication

Job description

Pickup Coffee is seeking a Global Assistant Manager - Consumer to support the Global Brand Manager in executing campaigns, new product formats, and partnerships. The role focuses on local execution in the Philippines and regional rollout, shaping how consumers experience the brand across stores, packaging, and collaborations.

You will collaborate with R&D, commercial, and creative teams to ensure brand consistency, while coordinating timelines, assets, and go-to-market plans across markets.