Field Based Marketing Executive

Merck; Metro Manila; Hybrid; PHP 600,000 - 800,000; Full time

Job summary

Merck is seeking a Field-Based Marketing Executive in Metro Manila to support the Product Manager in launching and growing a new oncology tumor indication. The role focuses on gathering field insights, engaging potential early adopters and prescribers, and executing tactics that drive access and adoption.

You will work with cross-functional teams to build tumor-specific knowledge, develop engagement plans, and ensure compliant, ethical promotion of the product while delivering measurable

Qualifications

• Bachelor's degree in Pharmacy, Science, or related field; MBA advantageous.
• 2-3 years in customer-facing, sales, marketing, or healthcare roles; oncology/hospital experience preferred.
• Fluent in spoken and written English.

Responsibilities

• Develop tumor-specific insights and engage prescribers with clinical information.
• Coordinate cross-functional teams to deploy promotional and non-promotional activities.
• Build engagement and call plans with omnichannel approaches.
• Update HCP segmentation, personas, and adoption levels for decision making.

Skills

Brand Management

Brand Marketing

Field Marketing

Creative Campaign Development

Data Analysis

Digital Marketing

Market Analysis

Interpersonal Relationships

Marketing Communications Planning

Marketing Content Strategy

Marketing Management

Marketing Operations

Marketing Planning

Marketing Strategies

Market Positioning

Market Research

Product Management

Product Development

Outside Sales

Education

Bachelor's degree in Pharmacy/Science

MBA (advantage)

Tools

Google Analytics

Job description

DETAILS OF THE ROLE :

Job Purpose

The Field-Based Marketing Executive supports the Product Manager and cross-functional teams in launching and growing a new oncology tumor indication. The role focuses on understanding the healthcare environment, gathering field and customer insights, identifying patient journey gaps, engaging potential early adopters and prescribers, and executing business tactics that support access, adoption, and achievement of business objectives.

Major Accountabilities

• Develop strong tumor-specific insights by understanding the healthcare environment, hospital and government policies, patient segments, and potential healthcare professional customers.
• Identify pain points and unmet needs across the patient journey and work with cross-functional teams to design and implement solutions that improve patient experience and access to appropriate treatment.
• Partner with the Product Manager to identify business opportunities, develop business plans, and execute key tactics and innovative programs for a new tumor launch.
• Build deep product and disease-state knowledge and engage target prescribers with approved scientific and clinical information.
• Coordinate with Sales, Marketing, Medical, and other internal teams to deploy approved promotional and non-promotional activities aligned with customer needs.
• Develop and execute customer engagement and call plans, including omnichannel engagement approaches tailored to customer preferences.
• Continuously update customer insights, HCP segmentation, persona, and adoption levels to guide business decisions.
• Conduct all activities in line with company ethics and compliance, medical-legal, SOP requirements.

Key Performance Indicators

• Growth and market share performance for the assigned tumor type.
• Effective management of spend versus budget.
• Identification and resolution of patient journey gaps on a continuous basis.
• Timely implementation of planned promotional, non-promotional, and innovative activities.
• Achievement of target call plans and quality customer engagement.
• Improvement in adoption level of target KOLs and key prescribers, aligned with plan.
• Timely, accurate, and actionable field insights shared with cross-functional teams.

Requirements

• Education: Bachelor's degree in Pharmacy, Science, or a related field; MBA is an advantage.
• Experience: 2-3 years of customer-facing, sales, marketing, or healthcare-related experience. Prior Oncology, Hospital Acute Care or Specialty Products Experience preferred.
• Language: Fluent in spoken and written English.
• Skills: Strong understanding of patients, HCPs, market dynamics, and the healthcare system.
• Commercial capabilities: Communication, influencing, negotiation, customer focus, planning, organizing, and results orientation.
• Collaboration: Ability to work effectively with cross-functional teams and engage internal and external stakeholders.
• Mindset: Positive, entrepreneurial, agile, and proactive, with a strong commitment to integrity and compliance.

Required Skills

• Brand Management
• Brand Management
• Brand Marketing
• Creative Campaign Development
• Data Analysis
• Digital Marketing
• Field Marketing
• Global Marketing Strategy
• Google Analytics
• Healthcare Marketing
• Interpersonal Relationships
• Market Analysis
• Marketing Communications Planning
• Marketing Content Strategy
• Marketing Management
• Marketing Operations
• Marketing Planning
• Marketing Strategies
• Marketing Strategy Implementation
• Market Positioning
• Market Research
• Outside Sales
• Product Development
• Product Management
• Project Management {+ 9 more}

Employee Status: Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements: Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date: 10/1/2026

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA