Field Based Marketing Executive

MSD Malaysia; Makati; Hybrid; PHP 550,000 - 850,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Merck & Co., Inc. in Manila area seeks a Field-Based Marketing Executive to support a new oncology tumor indication launch. You will gather field insights, engage prescribers, and execute tactics to drive access and adoption across healthcare settings.

You will partner with Product Management and cross-functional teams to design campaigns, develop call plans, and deliver omnichannel engagement aligned with customer needs while maintaining strict compliance and ethics.

Qualifications

• Bachelor’s degree in Pharmacy, Science, or related field; MBA an advantage.
• 2–3 years in customer-facing, sales, marketing or healthcare.
• Experience in Oncology or Hospital/ Specialty products preferred.
• Fluent in written and spoken English.

Responsibilities

• Develop tumor-specific insights from healthcare environment and patient segments.
• Identify pain points along patient journey and design solutions.
• Partner with Product Manager to identify opportunities and tactics for a new tumor launch.
• Engage prescribers with approved scientific and clinical information.
• Coordinate with Sales, Marketing, Medical and other teams on activities.
• Develop omnichannel engagement plans tailored to customer preferences.
• Update insights, segmentation, personas, and adoption levels regularly.
• Adhere to ethics, medical-legal and SOP requirements.

Skills

Brand Management

Brand Marketing

Digital Marketing

Field Marketing

Product Development

Product Management

Marketing Communications

Cross-functional collaboration

Education

Bachelor's degree in Pharmacy/Science

Tools

Google Analytics

Job description

Job Purpose

The Field-Based Marketing Executive supports the Product Manager and cross-functional teams in launching and growing a new oncology tumor indication. The role focuses on understanding the healthcare environment, gathering field and customer insights, identifying patient journey gaps, engaging potential early adopters and prescribers, and executing business tactics that support access, adoption, and achievement of business objectives.

Major Accountabilities

• Develop strong tumor-specific insights by understanding the healthcare environment, hospital and government policies, patient segments, and potential healthcare professional customers.
• Identify pain points and unmet needs across the patient journey and work with cross-functional teams to design and implement solutions that improve patient experience and access to appropriate treatment.
• Partner with the Product Manager to identify business opportunities, develop business plans, and execute key tactics and innovative programs for a new tumor launch.
• Build deep product and disease-state knowledge and engage target prescribers with approved scientific and clinical information.
• Coordinate with Sales, Marketing, Medical, and other internal teams to deploy approved promotional and non-promotional activities aligned with customer needs.
• Develop and execute customer engagement and call plans, including omnichannel engagement approaches tailored to customer preferences.
• Continuously update customer insights, HCP segmentation, persona, and adoption levels to guide business decisions.
• Conduct all activities in line with company ethics and compliance, medical-legal, SOP requirements.

Key Performance Indicators

• Growth and market share performance for the assigned tumor type.
• Effective management of spend versus budget.
• Identification and resolution of patient journey gaps on a continuous basis.
• Timely implementation of planned promotional, non-promotional, and innovative activities.
• Achievement of target call plans and quality customer engagement.
• Improvement in adoption level of target KOLs and key prescribers, aligned with plan.
• Timely, accurate, and actionable field insights shared with cross-functional teams.

Requirements

• Education: Bachelor’s degree in Pharmacy, Science, or a related field; MBA is an advantage.
• Experience: 2–3 years of customer-facing, sales, marketing, or healthcare-related experience.
• Prior Oncology, Hospital Acute Care or Specialty Products Experience preferred.
• Language: Fluent in spoken and written English.
• Skills: Strong understanding of patients, HCPs, market dynamics, and the healthcare system.
• Commercial capabilities: Communication, influencing, negotiation, customer focus, planning, organizing, and results orientation.
• Collaboration: Ability to work effectively with cross-functional teams and engage internal and external stakeholders.
• Mindset: Positive, entrepreneurial, agile, and proactive, with a strong commitment to integrity and compliance.
• Required Skills: Brand Management, Brand Management, Brand Marketing, Creative Campaign Development, Data Analysis, Digital Marketing, Field Marketing, Global Marketing Strategy, Google Analytics, Healthcare Marketing, Interpersonal Relationships, Market Analysis, Marketing Communications Planning, Marketing Content Strategy, Marketing Management, Marketing Operations, Marketing Planning, Marketing Strategies, Marketing Strategy Implementation, Market Positioning, Market Research, Outside Sales, Product Development, Product Management, Project Management {+ 9 more}

Preferred Skills

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 10/1/2026

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.