Fashion Category Strategy Manager (Philippines E-commerce)

ByteDance; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

ByteDance is seeking a Fashion Category Strategy Manager for the Philippines e-commerce team in Taguig. You will shape category strategy, lead business planning, and partner with product and operations to drive growth and impact across GMV, conversion, and merchant performance.

The role requires 3+ years in strategy/operations within e-commerce or tech, strong analytical skills, and proficiency in Excel/Power BI.

Qualifications

• Bachelor's degree or above with 3+ years in analytics/strategy environments.
• Experience leading cross-functional projects with measurable impact.
• Strong analytical and structured problem-solving skills.
• Ability to connect data, market trends, and consumer behavior to business outcomes.
• Strong stakeholder management and communication skills.
• Proficiency in Excel and PowerPoint; SQL/Tableau/Power BI helpful.

Responsibilities

• Shape category strategy by analyzing performance, consumer behavior, trends, and competitive dynamics.
• Own business planning and target setting with Category Leader.
• Diagnose performance gaps using data and problem-solving methods.
• Design growth strategies with new models, segmentation, and GTM plans.
• Lead high-impact cross-functional projects from scope to measurement.
• Collaborate with Product, Operations, Campaign, Marketing, and others to define requirements and drive adoption of solutions.
• Turn strategy into execution with action plans and success metrics.
• Build data-driven business cases and management presentations for investments.
• Influence senior stakeholders and align local, regional, and cross-functional teams.

Skills

Analytical thinking

Problem solving

Stakeholder management

Presentation skills

Communication

Education

Bachelor's degree or above

Tools

Excel

PowerPoint

SQL

Tableau

Power BI

Job description

Fashion Category Strategy Manager (Philippines E-commerce)

Location:

Taguig

Team:

Commerce ops

Employment Type:

Regular

Job Code:

A62126A

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Responsibilities

• Shape Category Strategy: Analyze category performance, consumer behavior, market trends, merchant ecosystem, assortment, and competitive dynamics to identify growth opportunities and define strategic priorities.
• Own Business Planning & Target Setting: Partner with the Category Leader to develop annual and quarterly business plans, set ambitious but achievable targets, and identify the key growth levers required to deliver against business goals.
• Diagnose Business Performance: Use data and structured problem-solving to identify performance gaps, understand root causes, and determine the most critical opportunities across GMV, consumers, assortment, merchants, content, conversion, and other key business metrics.
• Design Growth Strategies: Develop strategies and strategic initiatives to accelerate category growth, including new business models, merchant segmentation, assortment expansion, consumer growth, operating model improvements, incentive mechanisms, and go-to-market strategies.
• Lead Strategic Projects: Own high-impact, cross-functional projects from problem definition and analysis through solution design, stakeholder alignment, execution, and measurement.
• Partner with Product & Operations: Work closely with Product, Operations, Campaign, Marketing, Creator, Affiliate, and other teams to translate category needs into business requirements, influence roadmaps, and drive adoption of new solutions.
• Turn Strategy into Execution: Work with Category and functional teams to translate strategic recommendations into clear action plans, establish success metrics, monitor progress, and ensure initiatives deliver measurable impact.
• Build Data-Driven Business Cases: Develop business cases, financial analyses, strategic recommendations, and management presentations to support key investment and business decisions.
• Influence Senior Stakeholders: Present insights and recommendations to senior leaders, challenge assumptions constructively, and drive alignment across local, regional, and cross-functional teams.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in management consulting, strategy and operations, business strategy, e-commerce, internet, technology, investment banking, or other highly analytical business environments.
• Proven experience leading strategic or cross-functional projects from problem identification and analysis through solution design and execution, with measurable business impact.
• Strong analytical and structured problem-solving skills, with the ability to break down ambiguous business problems, identify root causes, and develop practical solutions.
• Strong business acumen, with the ability to connect data, market trends, consumer behavior, and operational insights to commercial outcomes.
• Strong stakeholder management and communication skills, with the ability to influence senior stakeholders and drive alignment across multiple teams.
• Proficiency in Excel and PowerPoint, with experience using SQL, Tableau, Power BI, or other data analysis and business intelligence tools preferred.

Preferred Qualifications

• Experience in e-commerce, marketplace, consumer internet, retail, FMCG, technology, or other fast-growing industries.
• Experience in category strategy, business planning, management consulting, strategy & operations, marketplace strategy, or commercial strategy.
• Experience developing business strategies, setting targets, designing operating models, or leading large-scale strategic initiatives.
• Strong understanding of marketplace or e-commerce growth drivers, including consumer acquisition, assortment, merchant growth, traffic, conversion, content, promotions, and monetization.
• Experience working with Product, Operations, Commercial, Marketing, or other cross-functional teams to translate strategy into execution.
• Strong presentation and storytelling skills, with the ability to turn complex analysis into clear recommendations for senior management.
• Comfortable operating in a fast-paced, highly ambiguous environment, with strong ownership, intellectual curiosity, and the ability to independently drive projects from 0 to 1.

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.