F&B Marketing Specialist

Noah Interactive Ventures Inc.; Pasig; On-site; PHP 391,000 - 614,000; Full time

Job summary

Soul Good Café in Manila seeks a driven F&B Marketing Specialist to boost brand visibility, traffic, and sales. You will craft digital content, manage social platforms, and coordinate with store teams to execute campaigns that align with Soul Good’s wellness lifestyle.

This role emphasizes creativity, collaboration, and data-driven decisions. Ideal candidates have marketing experience in F&B, strong communication skills, and a hands-on approach to events and store activations.

Qualifications

• Marketing knowledge in F&B industry
• Social media management
• Content creation
• Digital marketing
• Brand management
• Campaign development
• Customer engagement
• Market research
• Marketing analytics
• Canva or similar tools advantageous

Responsibilities

• Develop and execute marketing campaigns to boost brand awareness, traffic, and sales.
• Plan promotional activities for new products, seasonal items, and events.
• Create compelling content for food, beverages, and promotions.
• Manage Soul Good Café’s social media and digital presence.
• Coordinate with store teams for campaign implementation and materials.
• Monitor campaign performance and optimize based on data and feedback.
• Support brand campaigns across online and offline channels.

Job description

F&B Marketing Specialist – Soul Good Café

Be Part of Manila’s Next Big Food Movement

Soul Good isn’t just a café — it’s a lifestyle movement. We’re redefining healthy eating by proving that clean, high-quality ingredients can be both nourishing and seriously crave-worthy.

As we continue to grow, we’re looking for a creative, strategic, and results-driven F&B Marketing Specialist to help strengthen our brand, drive customer traffic, promote our products, and build meaningful connections with our customers.

We’re Hiring: F&B Marketing Specialist

As our F&B Marketing Specialist, you will be responsible for developing and executing marketing initiatives that support store performance, increase brand awareness, drive customer engagement, and contribute to business growth.

You will work closely with Operations, Store Teams, and other departments to develop campaigns, promotions, content, and customer engagement initiatives that are aligned with Soul Good’s brand and business objectives.

What You’ll Do:

F&B Marketing Strategy & Campaign Execution

• Develop and implement marketing campaigns designed to increase brand awareness, customer traffic, and sales.

• Plan and execute promotional campaigns for new products, seasonal offerings, special events, and store activities.

• Develop marketing initiatives tailored to the F&B industry and target customer segments.

• Monitor campaign performance and recommend improvements based on results and customer response.

• Support marketing activities for existing and new store locations.

Social Media & Digital Marketing

• Manage and maintain Soul Good’s social media platforms and digital presence.

• Develop content strategies that showcase food, products, promotions, store experiences, and the Soul Good lifestyle.

• Create engaging posts, captions, stories, reels, and other digital content.

• Monitor social media engagement, trends, and customer feedback.

• Respond to or coordinate customer inquiries and concerns received through digital platforms.

Food & Beverage Content Creation

• Develop compelling content featuring Soul Good’s food, beverages, products, promotions, and customer experience.

• Coordinate food photography, videography, graphics, and other marketing materials when needed.

• Create marketing materials for product launches, limited-time offers, seasonal campaigns, and store promotions.

• Ensure food and product presentations are aligned with Soul Good’s brand standards.

Brand Management

• Help strengthen and maintain Soul Good’s brand identity across online and offline channels.

• Ensure marketing materials, promotions, and communications consistently reflect the company’s branding and values.

• Support the development of brand campaigns that position Soul Good as a healthy, accessible, and lifestyle-driven F&B brand.

Store & Customer Marketing

• Develop marketing initiatives that help increase customer visits, repeat purchases, and customer engagement.

• Coordinate with store teams regarding promotions, marketing materials, events, and campaign implementation.

• Gather customer feedback and identify opportunities to improve the customer experience.

• Support community-building activities, partnerships, events, and local marketing initiatives.

Product Launches & Promotions

• Assist in planning and executing new product launches and promotional activities.

• Develop marketing concepts and promotional materials for new menu items and limited-time offers.

• Coordinate with Operations and relevant teams to ensure campaigns are properly implemented at store level.

• Track customer response and campaign performance after implementation.

Market Research & Competitor Analysis

• Monitor F&B industry trends, customer preferences, competitor activities, and emerging marketing strategies.

• Conduct market research to identify opportunities for brand growth and customer acquisition.

• Provide insights and recommendations based on market and customer behavior.

Marketing Analytics & Reporting

• Track and analyze marketing performance, including reach, engagement, customer response, conversions, and campaign effectiveness.

• Prepare regular marketing reports and provide actionable recommendations.

• Monitor the effectiveness of promotions and marketing activities in relation to business objectives.

• Use data and customer insights to improve future campaigns.

Cross-Functional Collaboration

• Work closely with Operations, Store Teams, Finance, and other departments to ensure marketing activities support overall business objectives.

• Coordinate with Operations regarding campaign execution, store promotions, product availability, and customer initiatives.

• Collaborate with internal teams to ensure smooth implementation of marketing campaigns and activities.

• Contribute creative ideas that improve customer experience, brand visibility, and business growth.

We’re Looking For Someone Who:

• Is a college graduate in Marketing, Business Administration, Communications, or a related course.

• Has relevant experience in F&B marketing, digital marketing, brand marketing, social media, or a related field.

• Has experience creating marketing campaigns, promotional activities, or content, preferably within the F&B, retail, or hospitality industry.

• Has strong knowledge of social media platforms and digital marketing.

• Has excellent written and verbal communication skills.

• Is creative, innovative, and highly organized.

• Thinks strategically and can translate ideas into actionable marketing initiatives.

• Is results-oriented and proactive in identifying opportunities.

• Can manage multiple projects and deadlines in a fast-paced F&B environment.

• Has strong teamwork and collaboration skills.

• Is confident in presenting ideas and coordinating with different teams.

• Demonstrates initiative, accountability, and attention to detail.

• Has strong awareness of marketing, customer experience, commercial, and operational considerations.

• Is willing to work on-site and participate in store activities, events, and marketing activations when required.

Knowledge & Experience

• F&B Marketing

• Social Media Management

• Content Creation

• Digital Marketing

• Brand Management

• Marketing Campaign Development

• Food & Beverage Promotions

• Customer Engagement

• Market Research & Competitor Analysis

• Marketing Analytics

• Basic understanding of sales and business performance

• Experience with Canva, Meta Business Suite, or other marketing/content tools is an advantage

Why Join Soul Good?

At Soul Good, we believe in wellness, creativity, teamwork, and continuous growth. We’re building more than a café; we’re building a brand that inspires healthier lifestyles and meaningful connections.

If you’re passionate about F&B, marketing, storytelling, and creating experiences that customers remember, this is an opportunity to help shape a growing brand and make a meaningful impact.

Join Soul Good Café and help us make healthy eating something people genuinely crave.