Expansion Officer

Fruitas Holdings, Inc.; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

House of Fruitas | Fruitas Holdings, Inc. is seeking an Expansion Officer to identify and evaluate new store locations nationwide.

You will conduct market research, assess site viability, and negotiate with landlords to secure favorable terms, coordinating with internal teams to move opportunities forward. The role requires fieldwork across potential sites, travel as needed, and strong analytical and reporting skills to build a robust expansion pipeline.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Real Estate, or related field.
• 2–3 years of experience in site acquisition, retail expansion, or commercial leasing.
• Experience in food & beverage, retail, kiosks, or multi-site business is a plus.
• Strong research, analytical, negotiation, and communication skills.
• Commercially minded, resourceful, and able to evaluate locations from market and business perspectives.
• Proficient in reports, presentations, and basic financial assessments using Excel and PowerPoint.
• Willing to conduct frequent fieldwork and travel to prospective locations.

Responsibilities

• Identify and recommend strategic locations for new stores, kiosks, and other formats.
• Conduct market research, site inspections, demographic research, and viability assessments.
• Coordinate with mall administrators, property owners, leasing agents on rentals and terms.
• Prepare site assessment reports, financial projections, and recommendations.
• Maintain a database of prospective locations and monitor negotiations and approvals.
• Collaborate with Operations, Finance, Construction, Engineering, and other teams.
• Ensure complete site documentation and timely submission of proposals.
• Suggest new areas and locations to support long-term growth.

Skills

Site identification

Retail expansion

Negotiation

Market research

Analytical thinking

Fieldwork

Travel

Reporting

Cross-functional

Education

Bachelor's degree in Business Administration / Marketing / Real Estate

Tools

Microsoft Excel

PowerPoint

Job description

House of Fruitas | Fruitas Holdings, Inc.

Be part of our growth. Help us find the next location for success!

JOB OVERVIEW

House of Fruitas is looking for a proactive, analytical, and business-minded Expansion Officer to support the growth of our food and beverage brands nationwide.

The successful candidate will identify promising locations for new stores, kiosks, and other business formats; assess market potential; negotiate with property owners and mall representatives; and coordinate with internal teams to bring expansion opportunities to life.

This role is ideal for a resourceful professional who enjoys fieldwork, understands retail business opportunities, and can turn promising locations into viable business ventures.

KEY RESPONSIBILITIES

• Site Identification: Identify and recommend strategic locations for new stores, kiosks, and other business formats based on target markets, foot traffic, accessibility, and business potential.
• Market Research: Conduct site inspections, competitor mapping, demographic research, and location assessments to determine commercial viability.
• Leasing and Negotiation: Coordinate with mall administrators, property owners, leasing agents, and other stakeholders regarding rental rates, lease terms, and site availability.
• Site Evaluation: Prepare site assessment reports, financial projections, and recommendations to support expansion decisions.
• Expansion Pipeline Management: Maintain a database of prospective locations, monitor site applications, and track the progress of negotiations and approvals.
• Cross-Functional Coordination: Work closely with Operations, Finance, Construction, Engineering, and other departments to facilitate site evaluation, approval, and store opening requirements.
• Documentation and Reporting: Ensure complete site documentation, timely submission of proposals, and regular reporting of expansion activities and milestones.
• Market Opportunity Development: Recommend new areas and strategic locations that can support the company's expansion objectives and long-term growth.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Management, Real Estate, or a related field.
• At least 2-3 years of relevant experience in site acquisition, retail expansion, commercial leasing, business development, or a similar role.
• Experience in food and beverage, retail, restaurants, kiosks, or multi-site businesses is an advantage.
• Strong research, analytical, negotiation, and communication skills.
• Commercially minded, resourceful, and capable of evaluating potential locations from both a market and business perspective.
• Proficient in preparing reports, presentations, and basic financial assessments using Microsoft Excel and PowerPoint.
• Willing to conduct frequent fieldwork and travel to prospective locations as needed.
• Highly organized, results-oriented, and able to manage multiple site opportunities simultaneously.
• Proactive and adaptable, with the ability to work independently and collaborate effectively with different teams.

WHY JOIN HOUSE OF FRUITAS?

Join a growing Filipino food and beverage group with multiple brands and business formats. Be part of a team that transforms promising locations into new business opportunities and helps bring our brands closer to more communities.

Ready to help us find our next great location?