Set-up and Location: ONSITE - Ortigas, Pasig City
Work Schedule: 6:00 AM to 3:00 PM Philippine Time, Monday to Friday
Employment Type: Full-time
Turn Executive Expertise Into Content. Build Authority. Drive Growth.
The Senior Executive Content and Social Media Specialist will develop and execute content strategies that strengthen Staff Domain's brand presence, establish our executives as industry thought leaders, and generate qualified business enquiries across Australia, the United States, and the United Kingdom. Reporting to the Performance Marketing Manager, you'll work closely with our executives, department heads, and Marketing Team to transform their industry knowledge and expertise into engaging content that connects with decision-makers.
This isn't just a social media management or content creation role. You'll own the entire content production process, from identifying relevant topics and interviewing executives to scripting, filming, editing, publishing, and analysing performance. You'll be responsible for developing executive personal brands while ensuring every piece of content supports Staff Domain's wider marketing and commercial objectives.
You'll combine strategic storytelling with hands‑on video production, strong copywriting, creative direction, and data-driven decision-making. You'll also need the confidence to work directly with senior leaders, bring out their expertise on camera, and independently manage content production from start to finish.
If you know how to turn complex business insights into compelling content, understand what makes audiences stop scrolling, and enjoy building brands through authentic storytelling, we'd love to meet you.
What You'll Do
You’ll be the kind of person who:
Content Strategy & Research
- Develop individual content strategies for executives and department heads, defining content pillars, themes, formats, and publishing schedules.
- Research Australian, US, and UK markets, competitor content, industry trends, and buyer interests to identify relevant topics and content opportunities.
- Interview executives and department heads to extract their expertise, opinions, experiences, and insights and turn them into engaging content ideas.
- Maintain a centralised content calendar, ensuring every content piece is aligned with business objectives and planned publishing schedules.
- Leverage AI tools and automations to streamline content research, planning, transcription, and production workflows.
Scriptwriting & Copywriting
- Write engaging video scripts, hooks, talking points, and interview questions tailored to each executive's individual voice and communication style.
- Develop LinkedIn posts, captions, carousels, and video descriptions that reflect each leader's personality and expertise rather than sounding overly promotional or scripted.
- Repurpose long-form content into multiple formats while maintaining the original message and context.
- Ensure all written content is clear, compelling, and relevant to B2B audiences and decision-makers.
Video Production & Editing
- Plan and execute video shoots at the Ortigas office, managing camera equipment, lighting, audio, and teleprompters.
- Capture executives during presentations, team discussions, interviews, Q&A sessions, and other day-to-day activities to create authentic and engaging content.
- Direct executives during filming, providing guidance to help them communicate confidently and naturally on camera.
- Independently edit long-form videos, podcast episodes, and short-form clips, including captions, sound, colour correction, and motion graphics.
- Optimise videos for audience retention by developing compelling hooks, particularly within the first three seconds, and maintaining engaging pacing throughout.
- Repurpose long-form recordings into at least 20 short-form clips, posts, and carousels where appropriate.
Graphic Design & Content Development
- Design video thumbnails, LinkedIn carousels, quote cards, and social media graphics in line with Staff Domain's brand guidelines.
- Develop reusable content templates that can be adopted by the wider Marketing Team.
- Maintain consistent visual quality and branding across executive profiles and company social media channels.
Publishing & Community Management
- Schedule and publish content across executive LinkedIn profiles and Staff Domain's official social media channels.
- Manage comments, messages, and audience engagement in coordination with each executive.
- Identify potential sales opportunities from social media interactions and refer qualified conversations to the Sales Team.
- Amplify executive content through company channels to support brand awareness, client acquisition, and employer branding.
Performance Tracking & Reporting
- Monitor content performance across platforms, including reach, audience retention, engagement, follower growth, profile visits, and inbound enquiries.
- Analyse monthly performance data to identify successful content formats, topics, and publishing strategies.
- Prepare monthly performance reports highlighting results, key insights, and recommended improvements.
- Test different hooks, content formats, and publishing schedules to continuously improve performance.
- Evaluate content effectiveness based on qualified enquiries and engagement from relevant business decision-makers, rather than views alone.
Performance Expectations
- Establish individual content strategies and voice guidelines for all executives and department heads within the first 30 days.
- Implement a consistent weekly filming and publishing schedule within the first 60 days.
- Establish a steady output of long-form and short-form content and deliver the first monthly performance report within the first 90 days.
- Generate the first inbound enquiries attributable to executive content, with qualified enquiry targets commencing from the fourth month.
- Maintain consistent content output, audience growth, and engagement among decision-makers across target markets.
What You Bring
We're looking for someone with:
- At least 2 years of experience producing content for executives, founders, or personal brands.
- A strong portfolio demonstrating end-to-end video production capabilities, including scripting, filming, and editing.
- Proven experience transforming long-form recordings into multiple short-form videos and social media content.
- Strong understanding of video hooks, audience retention, content performance, and social media optimisation.
- Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro, alongside CapCut or similar applications.
- Working knowledge of graphic design tools such as Canva, Figma, Adobe Photoshop, or Illustrator.
- Hands‑on experience operating cameras and managing lighting and audio equipment for interviews and talking‑head videos.
- Excellent written English communication skills, with the ability to adapt writing styles to different personalities and professional voices.
- Proven experience managing LinkedIn content for B2B audiences, supported by measurable results and performance metrics.
- Confidence in directing senior executives on camera and providing constructive feedback to improve content quality.
- Strong research, fact‑checking, and content development skills, with the ability to proactively identify relevant topics and opportunities.
- Familiarity with social media analytics, content scheduling platforms, and AI‑powered tools for research, transcription, and editing.
- Ability to work independently, manage multiple deliverables, and consistently meet publishing deadlines.
- Strong stakeholder management and communication skills, particularly when working with senior leaders and executives.
- Professionalism and discretion when handling confidential executive discussions and access to personal social media profiles.
Nice to Have
- Experience creating content for Australian, US, or UK B2B audiences.
- Podcast production, recording, and editing experience.
- Motion graphics skills using Adobe After Effects.
- Background in outsourcing, staffing, recruitment, or professional services industries.
- Experience using HubSpot for content scheduling and performance reporting.
Why You'll Love Working Here
- Competitive compensation package.
- HMO, Dental, and Life Insurance for you and one free dependent from day one, with the option to enrol additional dependents.
- Paid Leaves: Birthday, Vacation, Medical, and Maternity. Up to 6 Vacation Leaves are convertible to cash on your anniversary.
- Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more!
Let's Talk
If you're passionate about storytelling, confident behind the camera, and know how to turn executive expertise into content that builds trust and drives business growth, this could be your next move.