Email Marketing Specialist

Office Beacon (Philippines) Inc.; Mabalacat; On-site; PHP 391,000 - 614,000; Full time

Job summary

Office Beacon (Philippines) Inc. seeks an Email Marketing Specialist to manage campaigns with a focus on cold outreach, automated workflows, lead nurturing, and performance optimization.

The role covers email strategy, copywriting, deliverability, segmentation, and data analysis to boost engagement and conversions. Collaboration with the CRM and GHL setup is essential for pipeline tracking and optimization.

Qualifications

• Experience in email marketing and automation.
• Experience with cold outreach and lead nurturing campaigns.
• Strong email copywriting and messaging skills.
• Knowledge of email deliverability and inbox optimization best practices.
• Strong understanding of personalization and segmentation strategies.
• Strong analytical and data-driven mindset.
• Ability to test, analyze, and continuously optimize campaign performance.
• Strong organizational skills with the ability to manage multiple campaigns and workflows simultaneously.

Responsibilities

• Build and manage cold outreach campaigns for lead generation, personalization, follow-ups, and conversion optimization.
• Develop automated email workflows for outreach, lead nurturing, onboarding, follow-ups, and subscriber engagement.
• Create and manage branded emails, including newsletters, announcements, promotions, and subscriber campaigns.
• Test and optimize subject lines, messaging, personalization strategies, and campaign structures.
• Monitor email deliverability, domain health, inbox placement, and spam performance.
• Analyze campaign performance and use data to improve workflows, segmentation, messaging, and email strategy.
• Set up and manage email automation workflows, triggers, customer tagging, and pipeline tracking.
• Support multi-domain email sending and campaign infrastructure setup.
• Monitor campaign analytics and optimize email copy and subject lines based on performance.
• Manage the campaign pipeline and provide optimization recommendations to the team.
• Support campaign testing in batches and monitor results based on clicks, quiz entries, and purchases.
• Work with CRM and email automation systems, including the existing GHL setup.

Skills

Email marketing

Automation

Lead nurturing

Copywriting

Deliverability

Segmentation

Data analysis

Campaign testing

Tools

GHL

CRM

Job description

We are seeking an Email Marketing Specialist to manage email campaigns with a strong focus on cold outreach, automated workflows, lead nurturing, and performance optimization. The role combines email strategy, copywriting, automation, deliverability, and data analysis to improve engagement and conversions.

The position will also support branded email campaigns, subscriber communications, segmentation, pipeline management, and ongoing campaign optimization.

Responsibilities

• Build and manage cold outreach campaigns for lead generation, personalization, follow-ups, and conversion optimization.
• Develop automated email workflows for outreach, lead nurturing, onboarding, follow-ups, and subscriber engagement.
• Create and manage branded emails, including newsletters, announcements, promotions, and subscriber campaigns.
• Test and optimize subject lines, messaging, personalization strategies, and campaign structures.
• Monitor email deliverability, domain health, inbox placement, and spam performance.
• Analyze campaign performance and use data to improve workflows, segmentation, messaging, and email strategy.
• Set up and manage email automation workflows, triggers, customer tagging, and pipeline tracking.
• Support multi-domain email sending and campaign infrastructure setup.
• Monitor campaign analytics and optimize email copy and subject lines based on performance.
• Manage the campaign pipeline and provide optimization recommendations to the team.
• Support campaign testing in batches and monitor results based on clicks, quiz entries, and purchases.
• Work with CRM and email automation systems, including the existing GHL setup.

Qualifications

• Experience in email marketing and automation.
• Experience with cold outreach and lead nurturing campaigns.
• Strong email copywriting and messaging skills.
• Knowledge of email deliverability and inbox optimization best practices.
• Strong understanding of personalization and segmentation strategies.
• Strong analytical and data-driven mindset.
• Ability to test, analyze, and continuously optimize campaign performance.
• Strong organizational skills with the ability to manage multiple campaigns and workflows simultaneously.